September 15, 2011 7:30 PM - 250 attended
A Conversation with Eric Ries
Santa Monica Civic Auditorium (map)
Eric not only created the term "Lean Startup", he has sparked a movement that is changing the way people think about startups.
In a very special Lean LA event, serial entrepreneur Jason Calacanis from Mahalo and This Week in Startups will interview Eric Ries live on stage at the Santa Monica Civic Auditorium.
Everyone who attends will receive a free autographed copy of Eric's new book "The Lean Startup".
Most startups fail. But many of those failures are preventable.
The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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Will Leingang
Are they serving food at this thing? I thought I read that earlier but I don't see it now.
Posted September 15, 2011 at 5:33 PM -
Kabir
@Will Leingang: maybe they were just doing some iterative testing & customer discovery to see if we'd sign up?
Posted September 15, 2011 at 5:37 PM -
Mark Evans
Will there going to be food? I'm parked out front and trying to decide if I should grab a bite first.
Posted September 15, 2011 at 5:47 PM -
Pete Griffiths
I very very very very much doubt there will be food
Posted September 15, 2011 at 5:49 PM -
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Pete Mauro
Drinks and a shaved ice truck but no food.
$30 may not seem lean but all the funds went to the book and venue costs!
Posted September 15, 2011 at 6:05 PM -
Kabir
Myth #1 about 'lean' ...it's not just about food or costs...
Posted September 15, 2011 at 6:09 PM -
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Mark Evans
Just grabbing some cha cha chicken carribean food. Just a block away. Parked on the street outside to avoid the parking fee. metered 9-6 free after on street outside of civic center.
Posted September 15, 2011 at 6:09 PM -
Pete Griffiths
good fun, Eric insightful and Jason was hilarious!
Posted September 16, 2011 at 2:04 AM | 1 like -
Vala Shahabi
great event, thanks guys! Here is some friday comedy if you haven't seen this already.... http://www.youtube.com/watch?v=u6gZ4vk_Tw4
Posted September 16, 2011 at 8:52 AM | 1 like -
Simon Christian
great insight and a lot of laughs...just what I needed! Thanks to everyone who worked hard to put this together.
Posted September 16, 2011 at 9:01 AM -
Mark Long
Anyone know the ETA till the video is posted? a couple things I want to go back over.
Posted September 16, 2011 at 9:02 AM -
Pete Mauro
@mark - Jason's team said that it will be about 2 weeks until the video is released. We will send an email out to the list.
Posted September 16, 2011 at 9:13 AM -
Antone Johnson
So bummed I missed it. Got my ticket weeks ago but had a last-minute client fire drill that got in the way.
Posted September 16, 2011 at 9:53 AM -
Kathleen Poulos
Really enjoyed the program last night, funny and insightful! Thanks for expanding so more of us could participate, much appreciated.
Posted September 16, 2011 at 10:04 AM -
Krishna
Hey everyone - my first LeanLA meetup! Was insightful and unexpectedly entertaining thanks to the Church of Calacanis.
I didn't really get to talk to anyone, but I'm looking forward to future meetups, getting to know all of you and being involved in this great community!
Posted September 16, 2011 at 10:13 AM -
David Baird
Agree with all the positive comments. It was a great event. Eric's analysis and insights into the metrics for success for startups were awesome. I look forward to reading the book!
Posted September 16, 2011 at 10:31 AM -
Mark Long
Enjoyed the event, if anyone has pointers to folks that are trying this kind of thing with enterprise customers, I'd like to learn how to map these concepts to situations where you are trying to integrate into an organization's strategy (required for the sale) rather than an individual users behavior.
Posted September 16, 2011 at 10:55 AM -
Patrick Vlaskovits
Mark -- if you haven't done so. Read The Four Steps to the Epiphany STAT! Also, Steve Blank, the author/serial entrepreneur/all-around-oracle will be speaking at our next event.
Posted September 16, 2011 at 10:57 AM -
marc mct
My first event and I loved every moment of it! Left euphoric and eager to attend many more!
Posted September 16, 2011 at 12:12 PM -
Jon Walker
Mark,
I second Patrick's comment about reading the 4 steps. My company applies these concepts successfully to enterprise products. I would be happy to talk to you about it at the next meetup. I am the really tall guy, so not hard to find. I actually think it is much more straightforward to apply lean startup methodology to enterprise products than it is to consumer/network effect businesses.Posted September 16, 2011 at 1:41 PM -
Nathaniel Travis Roberts
Great stuff! This was my first event meet up and I wanted to thank everyone as you all made this possible.
Thank YOU!
Posted September 16, 2011 at 2:40 PM -
Nathaniel Travis Roberts
Out of this group who is looking to collaborate or share or create things using this methodology?
I am looking for the other side of the puzzle which happens to be a developer for me. Anyone else looking to roll out a business?
Email me here: nathaniel.t.roberts@gmail.com
See you at the next meet!
Posted September 16, 2011 at 2:45 PM -
Trevor Gilchrist
My first LeanLA meetup. Very happy. Devouring Eric's book today. Not sure what the LeanLA protocol is for post-meetup discussions, but I guess this wouldn't really be the thread?
I have web/IOS startup due to launch in January. I want it to be the most effective application of these principles I can achieve. If anyone wants to start a discussion and learn with me how to best apply these ideas in the real world, I'd be thrilled to have company. tmgilchrist@mac.com Thanks all for the evening.Posted September 16, 2011 at 3:35 PM -
Andres Castañeda
What a great event! It was my first and I am hooked. Several our our companies are lean startups and my interest in lean is more on the talent acquisition side of things. Does anyone have some ideas as to how this methodology could be applied to the recruiting process?
Look forward to the next one!
Andres
@talent_minerPosted September 16, 2011 at 3:48 PM -
Kenneth Hepburn
That's easy Andres!! Just make sure you're pre-funded and can't offer your team a salary!! Equity-only compensation will keep your selection of candidates extra lean...and awesome !!
Posted September 16, 2011 at 3:54 PM | 1 like
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Patrick VlaskovitsEvent HostCo-OrganizerJason Calacanis did a fantastic job interviewing Eric Ries. Both were insightful, entertaining & thoughtful.
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Daniel KimGreat conversation event. Eric was great as always. Jason added some extra spice to the fireside chat. Awesome all around.
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Marc PariserEric was terrific...conversational format was excellent (vs. straight q&a), content was great. One need to improve area...when you call for a 7:30 event, try to start on time. Sitting around for 45 minutes for a busy CEO is not fun or productive. I almost left.
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Andre ValenteI was afraid there was too much hype, but turned out to meet and even best the hype. Now I see why Eric gets the fame - he is not only a string thinker, but a great presenter. And Jason was a wonderful MC - knowledgeable, witty and very funny.
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Pete GriffithsOutstanding. Eric was great and Jason was brilliant. I take my hats off to the organizers. Many thanks.
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marc mctRockstar event! My first and most definitely not my last. Fun, informative and great crowd. I look forward to attending many more and getting to know many more people.
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James LeonisLots of interesting concepts were fleshed out and explained. I loved the startup "faith healing" at the end, and I thought it provided excellent examples on how to apply Lean Startup to fix business problems.
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Marielle SmithEric was insightful and entertaining. Jason was a hoot. Excellent evening. Thank you to the awesome organizers. Shani did an amazing job of setting up the registration process and Pete was a hero getting the larger space. Bravo.Checked-in
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Dion JamesHad a good experience for my first attendance. It was enlightening and the people were all open & giving. Really looking forward to reading the book & applying it's lessons.
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Simonasuch a great event! eric was very insightful and pretty inspirational. looking forward to read the book.
loved jason's role as a minister as well :) he was hilarious.
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FlaviaPatrick, Pete M., (Joe) Thank you for this meeting. You guys are really great. Nice chatting with you afterwards. Your contribution to the LA tech space is very important.
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Your organizer's refund policy for A Conversation with Eric Ries
Refunds offered if:
- the Meetup is cancelled
- the Meetup is rescheduled
- you can cancel at least 3 day(s) before the Meetup
Additional notes: You must attend to pick up the copy of your book -- we do not have the resources to deliver books.
Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.
Idealab
We create and operate pioneering companies.
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Ouch - that evening conflicts with the SQL LA group. Oh well.