Los Angeles Marketing Analytics Group

Big Data or Small Data: It Better Be Smart Data!

Mar 4, 2014 · 6:00 PM
Areal

AMA Los Angeles Presents:
An evening of networking and educational topic discussion with Greg Durkin, VP Research at Warner Bros. Pictures and Duane Bedard of eSage Group.

Greg and Duane will have a casual conversation discussing the marketing analytics ecosystem and the perils and promise around big and small data. Greg, with his background in box office (which is essentially a new product launch for every new movie) will draw parallels to other product cycles and reveal important tenets to follow when considering marketplace analytics to understand customer behavior. Duane and Greg will discuss the benefits and drawbacks of Traditional Market Research, harnessing the “Social Media Fire-hose of Data”, and the potential perils of “Snakeoil Products” promising the panacea of marketplace predictability. Are they real, or are they traps? Join us next Tuesday evening for what will likely be a very interesting and educational conversation.

Our Speakers:
Greg Durkin, with experience and knowledge in the areas of market research, social media data analytics, and using both big and small data.

Duane Bedard is President of eSage Group, a data integration consultancy specializing in helping clients manage data and prepare it for a multitude of analytics practices. Duane has extensive background in using various data sets, from small to large, to gain customer insights.

Schedule:
-6:00pm to 7:00pm Networking and Refreshments
-7:00pm to 8:00pm Moderator/Speaker Discussion
-8:00pm to 8:30pm Audience Q & A
-8:30pm to 9:30pm Networking

Food:
Light Appetizers, Wine and Beer will be provided

Sponsor Partners:
eSage Group (www.esagegroup.com)
American Marketing Association Los Angeles (www.amalosangeles.com)

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Art B.

I enjoyed Greg's talk very much, and there was great participation from the audience. Nice job to everyone who organized and sponsored this event.

1 · March 5, 2014
Rob L.

Thanks again to Greg Durkin of Warner Bros. Pictures and Duane Bedard, President of eSage Group for joining us this night and sharing their thoughtful insights. Great conversation, great attendance and what a wonderful group of attendees. Thanks to each of you who joined us. We look forward to next months installment of LA-MAG.

0 · March 5, 2014
Scott P.

Greg was a thoughtful discussant. Topic was great. Group is growing gangbusters... Lots of people to chat with.

1 · March 4, 2014
A former member

Heads up about some traffic delays this afternoon and evening due to the Israeli Prime Minister's visit: http://abclocal.go.com/kabc/story?section=news/local/los_angeles&id=9453876

1 · March 4, 2014
Rob L.

Some attendees have asked about parking at this location (Areal Restaurant): There is a fairly large parking lot behind the restaurant that during the day is used for beach parking. This lot has numbered spaces and meter machines at the entrance and will allow you to park up to six hours for $1 per hour. Looking forward to seeing everyone next Tuesday!

0 · February 26, 2014