1st MAD monthly meeting - Kick off event

Excited to launch the first MAD meetup.

Agenda:

17:30 - 18:00 Gathering, beer and light refreshments

18:00 - 18:20 Major trends and innovation in the ad tech industry in Israel

18:30 - 19:10 Predictive algorithms in native advertising and their effect on the ad tech eco-system

19:10 Pizza, salads and more beer

Session I: (18:00 - 18:20) Major trends and innovation in the ad tech industry in Israel

The ad tech industry has been reshaped by large waves of innovation and trends including mobile, performance, video, legal regulations and more. Israel ad tech companies were not only able to adapt to these trends but also to lead globally and positioned themselves strategically. We will review these trends and innovation and their effect on the Israeli ad tech industry.

Speaker: Uri Adoni, Partner, JVP Media Labs

Bio:

Uri has extensive experience in internet, mobile, online advertising and new media, having served in numerous senior positions in multinational companies in these sectors. Prior to joining JVP, Uri was the CEO of MSN (Microsoft Networks) Israel, dealing with advertising, search, IM, e-commerce, localizations, R&D and more. Prior to MSN, he was a partner and a co-CEO at Geller-Nessis/Leo Burnett Advertising Agency, during which he worked with leading brands including Coca Cola, Procter & Gamble, Philips and others

Session II (18:30 - 19:10) : Predictive algorithms in native advertising and their effect on the ad tech eco-system

Insights on how native advertising world is changing towards stronger dependencies on predictive algorithms to improve the ad quality and how it is effecting the different players in the ad tech eco-system

Speaker: Bruno Fernandez Ruiz, Senior Fellow leading Personalized Advertising at Yahoo.

Bio:

Bruno Fernandez Ruiz is responsible for the development of Yahoo’s native advertising platform. Bruno’s teams use machine learning, big data, and search technology to infer knowledge out of data and blend ads and content in ways uniquely relevant to users. Prior to this role, Bruno was VP of Ad Targeting and Personalization at Yahoo, and prior to that, chief architect for Yahoo!’s cloud and platform group.

Before joining Yahoo, Bruno founded OneSoup, a mobile messaging startup, and he was a consultant in the Andersen Consulting Centre for Strategic Research in Sophia Antipolis, France.

Bruno received his M.S. degree in Transportation and Operations Research from MIT, and his B.S. and M.S. degree in Computational Mechanics for Structural engineering from the Universidad Politécnica de Madrid.