MIT Enterprise Forum of Cambridge RFID SIG/NFC-HUB
Details
NFC Cluster Boston Kickoff Event: NFC Delivers Mobile Retail Marketing
November 7, 2011
Start: 6:30pm End: 8:30pm Location:
Park Plaza Hotel
50 Park Plaza
Boston, MA 02116
NFC-enabled smartphones let merchants track how online offers directly translate into sales at brick-and-mortar stores. That includes location-based deals that show up on the phone wherever the consumer happens to be. The phones tie ads, coupons and loyalty cards to actual in-store purchases. So just tapping your phone on a terminal not only lets you pay without cash or credit card, it also lets you redeem coupons downloaded off the Internet or add points to a loyalty card.
Think of it as Groupon on steroids. From online to offline, mobile retail marketers never again need to lose their connection to the customer.
It’s a vision a lot of big players are buying right now — like Google, Visa, MasterCard, Discover, American Express — plus all the major wireless carriers and smart phone vendors. Major initiatives are in the news every day — Google Wallet, ISIS, and eBay buying Zong and Boston’s own WHERE.
See the future of mobile e commerce at the NFC Cluster Boston kickoff event, co-hosted with Mobile Monday.
Please register at: http://www.mitforumcambridge.org/events/boston-nfc-hub-kickoff-event-nfc-delivers-mobile-retail-marketing/