Act on your Google Analytics Data to Improve Business Results

Hello Digital Marketers! This meetup we'll be giving an overview of using Google's new Universal Analytics to drive business results. We'll walk through the tool and provide actionable recommendations on how to derive helpful insights from this free platform. How can you track conversions on your Website? What are the 3 most important ways to segment your information? Why is bounce rate so critical?

We'll be back at Michael's Deli. Our meetup is still free but we really need to patronize the Deli (or we'll have to start paying for this room). We're looking for participants to buy something to eat. If you've had dinner already, please buy a sandwich to take home and enjoy later.

We're trying a slightly different format that allows us to dive deeper into the content. We'll provide a 30-50 minute presentation followed by Q&A and conversation. We'll be open for networking from 6-6:30 PM and after the presentation.

We look forward to seeing you on May 28th! Bring your questions and experiences with Analytics.