How to Make Money Out of Intangibles with guest speaker Dr. Patrick Sullivan

Please join us on Friday, January 13, 2012 at 6:30pm for our first meetup of 2012. Let's kick off the new year for MakersFactory! This will be a joint event with the Santa Cruz New Tech Meetup Group.

In addition to listening to the guest speaker, come meet some of the MakersFactory instructors and learn about some of the upcoming classes (http://makersfactory.com/classes). Instructor bios are here (http://makersfactory.com/aboutus). Meet instructors Chris Yonge, Dave Britton, Dr. Juergen Kienhoefer, Larry Weinberg, Ralph Royer, Jay Campbell, and others.

Our January 13 speaker, Dr. Patrick Sullivan, will speak on "How to Make Money Out of Intangibles." Dr. Sullivan's talk will include:

• What are intangibles.

• What are the underlying concepts of converting intangibles into profits.

• Examples of companies that are doing it.

Dr. Patrick Sullivan is a local economist who specializes in valuing and getting value out of intangibles for his clients. Author of five books, Dr. Sullivan most recent book was just published in December 2011: Edison in the Board Room Revisited -- How Leading Companies Realize Value from Their Intellectual Property.

His full bio is here: http://icmgllc.com/Experts/Sullivan/Sullivan.html .

About the book, from Amazon.com:

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

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