Digital Analytics for people who work in the non-profit & charity sectors.
How do we best gather, combine and evaluate data - from web analytics, email platforms, social media, advertising, mobile apps, CRM systems - and produce useful actions for improving engagement, conversion rates, etc?
What data do you collect, with what tools, how do you interpret and use it, what problems have you got, what would you like to do?
This is an informal group with a practical focus on networking, sharing knowledge, evaluating tools and discussing ideas. It's very much NOT an 'analytics 101' seminar.