Our focus this month will be on email communications / newsletters.
What are the stats that matter for your campaign and how do you use them to improve performance?
What do you do to segment your lists, test frequency, subject lines etc? What is the best use of your time?
Are there useful benchmarks for comparing your campaigns to? How do you combine email analytics with other CRM data?
Digital Analytics for people who work in the non-profit & charity sectors.
How do we best gather, combine, evaluate and produce useful actions from data - web analytics, email platforms, social media, advertising, mobile apps, CRM systems..?
What data do you collect, with what tools, how do you interpret and use it, what problems have you got, what would you like to do?
This is an informal group with a practical focus on networking, sharing knowledge, evaluating tools and discussing ideas. It's very much NOT an 'analytics 101' seminar.