May Meetup: Search Engine Optimisation & Google Grants for non-profits
Details
This month we'll look at the tricky subject of Search Engine Optimisation for non-profits. Thankfully, we've two great local experts to assist us, so the session will be full of practical advice and useful links.
SPEAKERS
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We will welcome David Towers (http://www.goodwebpractices.com/author/david-towers.html) along once more, to provide us with tips and tricks around Search Engine Optimisation for non-profits. David helpfully blogged a summary of his talk from our NetSquared last year (http://www.goodwebpractices.com/seo/seo-for-non-profits-training-presentation.html) - so will be along to help pick up and explain the concepts of onsite and offsite optimisation once more...
Also joining us will be Danny Roche (http://www.pushon.co.uk/about/team/dan-roche/) from local agency PushON. Danny is PushON’s Pay Per Click Specialist, and has written about Google Grants for non-profit organisations (http://www.pushon.co.uk/blog/latest-news/google-grants-for-non-profit-organisations/). PushON have just been nominated for a Big Chip award (http://www.bigchipawards.com/page.asp?id=2664) their work around Google Grants, so we will be in good company.
Finally, we should also be joined (remotely) by Wendy Greco from the Analysis Exchange (http://www.webanalyticsdemystified.com/ae/index.asp), an initiative that places search industry professionals with non-profit organisations. If you want to take forward some of the ideas from David and Danny, then this might be your next step.
TAKEAWAYS FROM THIS SESSION
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What is Search Engine Optimisation and why does it matter?
How do I improve my website/social media presence?
What is Pay Per Click?
Applying for a Google Grants account
Benefits and restrictions of Google Grants
How do I get help!
ALSO TRY....
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The Sascon conference (http://www.sascon.co.uk/) is held in Manchester on the 17th & 18th May. It'll be full of search experts - follow the #sascon hashtag (https://twitter.com/#!/search/%23sascon) for tips, and even try and grab some expertise for your non-profit organisation!