This month we'll look at the tricky subject of Search Engine Optimisation for non-profits. Thankfully, we've two great local experts to assist us, so the session will be full of practical advice and useful links.
We will welcome David Towers along once more, to provide us with tips and tricks around Search Engine Optimisation for non-profits. David helpfully blogged a summary of his talk from our NetSquared last year - so will be along to help pick up and explain the concepts of onsite and offsite optimisation once more...
Also joining us will be Danny Roche from local agency PushON. Danny is PushON’s Pay Per Click Specialist, and has written about Google Grants for non-profit organisations. PushON have just been nominated for a Big Chip award their work around Google Grants, so we will be in good company.
Finally, we should also be joined (remotely) by Wendy Greco from the Analysis Exchange, an initiative that places search industry professionals with non-profit organisations. If you want to take forward some of the ideas from David and Danny, then this might be your next step.
TAKEAWAYS FROM THIS SESSION
What is Search Engine Optimisation and why does it matter?
How do I improve my website/social media presence?
What is Pay Per Click?
Applying for a Google Grants account
Benefits and restrictions of Google Grants
How do I get help!
The Sascon conference is held in Manchester on the 17th & 18th May. It'll be full of search experts - follow the #sascon hashtag for tips, and even try and grab some expertise for your non-profit organisation!