Predictive Analytics and Targeted Advertising Hacks

Come join us for an evening in Kensignton Market!

During this meetup, Brian Cugelman, PhD (https://ca.linkedin.com/in/cugelman) will discuss how to combine text analysis with predictive analytics to design higher impact online advertising campaigns.

This will be a practical session, where Brian will show you specific steps that you can apply, to identify your highest value customers, and to pull out keywords that you can use to gather market intelligence and to design highly targeted advertising.

You’ll enjoy a rare, behind-the-scenes tour, as Brian shows you how he applies theses methods to Twitter and LinkedIn advertising. The goal will be to show you the specific steps, so that you can apply this to your own customer research and digital marketing.

Finally, Brian will share some of his cutting edge research, in using social data to peer into the mind of target audiences, by predicting users’ emotional disposition and psychological triggers.

About Brian Cugelman
As a specialist in digital psychology and data science, Dr. Cugelman has built his reputation on teaching professionals how to use behavior science to build higher impact digital marketing campaigns, websites, and apps. He has trained experts from hundreds companies, including teams at Samsung , Salesforce, and even the Pentagon asked Dr. Cugelman to educate their stakeholders on digital psychology. His scientific research is published in JMIR, the world leading scientific e-health journal. Brian also provides consulting services on data science and psychology through his company AlterSpark.

https://www.youtube.com/watch?v=WzoebaI3624

See the TEDxToronto (https://www.youtube.com/watch?v=WzoebaI3624), interview at MIT (https://www.media.mit.edu/video/view/wellbeing-2015-11-10-1) or check out his SXSW deck (http://www.slideshare.net/Cugelman/psychological-architectures-persuasive-technology-sxsw).