LinkedIn - More than just an online CV

LinkedIn provides a rich amount of data to help you build a better profile of your prospects and customers. In October we look at LinkedIn with a fresh set of eyes and understand exactly how we can use it for more effective communications with people.

The session will be divided into two parts:

1. An overview of LinkedIn, how it works and seeing it as much more than just an online CV

2. Personal Branding, understand how LinkedIn and other social properties help us build our own brand. As Marketers we do this all day for our employers, it's time for a little "me" time!