Price: $10 for NorCal BMA Members; $20 for non-members. You can join at: http://norcalbma.org Please bring cash or check to the roundtable. You can email me at [masked] if you wish to pay online.
Join us for a lively discussion on how to leverage competitive insight to your advantage so your campaigns focus on the value your customers can't get from anyone but you.
Every dollar we invest in marketing campaigns today needs to make an impressive, measurable return. Leveraging online media tools and following the latest best practices only get us so far. If the core message of our campaigns is simply based on the target customer needs, and doesn't take into account the competitive alternatives they are looking at, you're not getting the most bang for your buck. For a targeted campaign to be truly effective, you must focus its core storyline solely on the value your customers can't get from anyone but you. That's the only way you're sure to reach and draw in the maximum number of prospects.
In this talk we'll discuss a new framework for doing thorough research on your target customers market alternatives each time you build a new go-too-market campaign. This framework will allow you to quickly create a stronger message and incentive offer for potential customers that will be more effective at driving inbound responses.
Maggie Barr is CEO of Power Start Media, a full-service PR and marketing agency in Boulder Creek, CA. She also has over 30 years of corporate marketing experience at high tech companies like Microsoft, SAP, Symantec, and Dell. Her agency specializes in helping companies develop and implement target go-to-market campaigns for new products and services.