Digital Marketing Intro course

About This Class

What You Will Learn

Gain an overview of the Digital Marketing landscape
Introduction of concepts and tools in Digital Marketing
Learn basic Digital Marketing techniques

What You Get

An introduction to the Digital Marketing landscape, best practice, tools, and further learning routes
Description

At a Glance

Digital Media is an ever-growing source of information, news, shopping and social interaction, and consumers are now exposed not just to what your organisation say about your brand, but what the media, friends, relative and peers are saying about you as well. This introductory session will give you an overview to the world of Digital Marketing. Intro to Digital Marketing will expose you to the latest trends, techniques concepts and tools in the field. Pre-Requisities

None
Where To From Here?

Digital Marketing After Dark (Part-Time course)
About The Instructor

Alex Avery is a veteran Inbound Marketer and Web Analyst. With a career spanning three decades at leading technology providers and agencies, Alex has also previously facilitated digital marketing courses for organisations such as General Assembly. He's worked with the largest online businesses in Australia, blue chip brands and world leading technology businesses spanning: analytics, e-commerce Search Engine Marketing, Display, Video, Email, Mobile and Social Media Marketing.

Alex has had responsibility over million dollar media budgets; launched one of the largest Social Media Marketing platforms in Australia; driven multi-national and multi-lingual campaigns; across a diverse range of industries, products and services.