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The Power of Email Marketing - Presented by A Constant Contact Expert

For our next MetroWest Marketing Group MeetUp we are going to be featuring a presentation on email newsletter marketing - "The Power of Email Marketing".  And to add a little extra to this mix I am very pleased to say that Boston based newsletter provider Constant Contact has lined up a speaker for us in the form of one of their local experts.

In addition to providing us with what promises to be a very strong speaker a few members from the Constant Contact team should also be in attendance so have your email newsletter marketing questions ready for Wednesday March 5, 2014 @ 6:30 at the Natick Mall Microsoft Store!

Presentation Description:  Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for all types of business and organizations. In this session participants will discover how communicating with customers regularly can help a small business stay connected, generate increased referrals, repeat sales, and maintain unwavering customer loyalty. This session includes:

• What is permission-based email marketing and becoming a trusted sender

• Email list building

• Increasing deliverability and open rates

• Writing good subject lines and content - getting readers to take action

• Tracking results and what to do with this information

• How email and social media marketing work together to achieve goals

About the Speaker: Alicia Williams of Aliste Marketing is a recognized email newsletter marketing expert and among her many notable achievements she is also a Constant Contact Certified Authorized Local Expert Speaker.  

Door Prize: In addition to speaking, Alicia has generously offered a free newsletter audit for one lucky attendee where she will choose a business card out of basket and provide the lucky attendee with an hour of her time to review and suggest email marketing strategies to make it more effective for their business. 

About Constant Contact: Constant Contact is a leading email newsletter provider - trusted by over 500,000 (you read that right) small businesses! 

Location: Once again the Microsoft Store in the Natick Mall has generously offered to host this event - thank you to everyone over there for your amazing support of the MetroWest Marketing Group!

I anticipate a high level of attendance for this event, and feel free to spread the word - our MeetUp is now over 50 members strong! Looking forward to seeing everyone in a few weeks - hopefully by then the snow will have given way to some warmer weather! 

MetroWest Marketing Group:  For Marketer. By Marketers. About Marketing #MWMG

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  • Melissa

    Had a fun time! Thank you David for organizing the meetup. Was nice to meet some of the group and I enjoyed the presentation. Great job Alicia. Looking forward to the next one!

    2 · March 9, 2014

  • Raymi R.

    Great presentation and very useful information thank you so much!

    1 · March 6, 2014

  • Helaine C.

    Would love to attend tomorrow, however, my biz planning class is on Wednesdays for the next few months, so I have this conflict. Really appreciated the last meeting and will miss you all tomorrow. Microsoft store is a great venue; you are so fortunate to have someone so knowledgeable to present. Have a blast!

    1 · March 4, 2014

  • Barbara

    Try to attend. Due to scheduling will know soon

    1 · March 4, 2014

  • Doug M.

    Would love to come, but had a last minute conflict come up.

    1 · March 4, 2014

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