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Basic Do's and Don'ts for Understanding Your Customers

Note that this session is part of the Microsoft Accelerator class program, in which you can take part.
Following the Start-Up Engineering approach which highlights the fundamental importance of understanding your customers, this workshop will provide essential tools and methodologies for learning what customers really say and how they actually behave.
Conducting interviews and experiments in a professional, effectivemanner , requires thorough preparations,awareness to common mistakes and biases and a methodological approach for organizing and analyzing the data.
The workshop aims to provide a basic tool-box for conducting interviews and experiments including guidelines, tips and simulations.

About the Speakers:

Sharon Tal Itzkovitch
Sharon was co-founder and executive director of the Bronica Entrepreneurship Center at the Technion, where she consulted numerous technology start-ups. She is an adjunct lecturer at the Technion and taught many courses in marketing (among them: marketing principles, marketing for high-tech start-ups, services marketing & CRM).
Sharon is a managing partner at "Knowledge Three" – a recently founded strategic consulting firm, and is currently pursuing her PhD in Entrepreneurship at the Technion, where she acquired substantial research methodologies.
Keren Rubin
Keren is the Executive Director of the Bronica Entrepreneurship Center at the Technion, accompanying teams in the journey of turning their idea into a startup. She has over 15 years of experience in teaching, training and learning development positions.
She holds a BSc in Biotechnology, and has led various R&D projects as a food engineer in Strauss. Her deep interest in human behavior has also led her to complete an MSc in Organizational Behavior at the Technion, focusing on emotions in organizations.

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