Bringing together new media industry professionals in monthly sessions to network and discuss industry trends. We look at all aspects of media communications including video production, motion graphics, internet delivery, cameras, talent, audio, special effects, asset management and new trends. This group is setup by the Milwaukee Chapter of the Media Communications Association (MCA-I). Historically, we grew from non-broadcast television industry but have expanded to include all areas of media communications. We welcome students and hold an annual student video competition.

MCA-I was founded as the National Industrial Television Association (NITA) by Thomas F. Hatcher, Harry Kaemmerer, Merrill Lent, and Dr. Edwin Moenckmeier, and registered in the State of New Jersey as a 501 (c) (6) association on April 3, 1970. Its first home office was in Morris, NJ.

Renamed the IITVA (International Industrial Television Association) in 1973, and then shortened to the ITVA (International Television Association) in 1978, it assumed its current name in 2001 to reflect the growing diversity of its membership, a result of the expansion and convergence of communications technologies in the previous decade. From the television years . . .

The founders’ mission was to create recognition and opportunity for those working in the non-broadcast and industrial communication sectors. To that end, it worked to develop uniform technical standards for manufacturers, suppliers, and users of industrial television equipment and services; to forge alliances with professionals working in related fields; and to encourage professionalism in the industry.

ITVA’s original members were drawn largely from the production departments of corporations, and secondarily from independent studios. Other early members included broadcast television and radio personnel, and a somewhat smaller contingent working in film.

For the communications industry, the 1970’s and 1980’s were technologically unremarkable. Content delivery, although it steadily improved in quality, was essentially the same as it had been for the past thirty years. Likewise ITVA, while it continued to grow in size and prestige, remained demographically stable.
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  • New Discussion Reply
    David Thomas

    "Thanks Mike. I see you are getting a lot of good direct responses. I should also mention that MCA-I also needs young and energetic volunteers to be meeting owners and organizers...."

  • New Discussion
    Michael Brown

    "Meeting ideas and locations Do you have a new piece of equipment or production skill you’d like to show off to your peers?  Do you have a great meeting topic idea that needs help getting off the ground? MCA-I is in the process of f..."

    Read more…

  • New Member
    Kristin Kristin­ joined
    June 29
    "I am a recent UW Oshkosh graduate. Currently working for an advertising agency doing digital marketing."
  • New Member
    Jennifer Niles Jennifer Niles joined
    June 19
    Jennifer Niles
    "Web designer/develo­per"
  • New Member
    David Keup David Keup joined
    June 18
    David Keup
    "My name is David Keup, small business consultant for Custom Technology Communications,­ based in Cedarburg/Mequo­n. I also publish the Ozaukee Meet Up News. My main mission is to be a resource to help small businesses/merc­hants with business services."
  • New Member
    Sarah B Sarah B joined
    June 15
    Sarah B
    "Hi I've worked in media for 10 years."
  • New Member
    Ann-Marie Pasko Knueppel
    "I am an entrepreneur with a passion for both fashion and film."
  • New RSVP
    Richard Mangan
    May 9
  • New RSVP
    Rich C. Rich C. RSVPed Yes­ for Annual Spring Wrap Party
    May 5
    Rich C.
    May 9
  • New Member
    Rich C. Rich C. joined
    May 5
    Rich C.
    "Co-Owner "Beach Club Records" Audio & Video Services in Racine since 1993. Have been in "The Christian Music Industry" for over 30 years."
Greater Milwaukee Media Meetup - MCA-I
Founded Sep 28, 2011

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