Advertising Solutions for Your Mobile Apps

At some point, many of you will have to figure how to monetize your mobile apps to cover the costs of developing them. The main options are to charge for it or to embed advertising in the app. At this Mobile Monday Ann Arbor, we will hear directly from some innovative companies that provide advertising related mechanisms that will help you make your app making a profitable endeavor.

Presenters:

Jim Vitek - Jim Vitek is the founder & CEO of AppKey. Prior to founding AppKey, Jim was VP eCommerce Development for Domino’s Pizza, where he was responsible for Dominos.com & mobile ordering applications.

Molly McFarland - Molly McFarland is AdAdapted’s Chief Marketing Officer. She has six years of sales and marketing experience and most recently held the position of Director of Marketing at Amplifinity, a marketing technology company that targeted large brands and agencies. At Amplifinity, Molly designed and executed a cross-channel sales and marketing strategy.

More to be announced soon...

Advertising Platforms Featured:

AppKey - AppKey is an app promotion and monetization platform for android that rewards users who opt-in with free premium content in participating apps.

AdAdapted - Unlike traditional advertising models, “native advertising” allows advertisers to look and feel like they are integrated into content. AdAdapted is the only platform to automate the native advertising model for mobile apps and games. Instead of negotiating directly with developers, advertisers use AdAdapted to find opportunities, create ads and track performance.

More to be announced soon...