Mobile Commerce Trends for Consumers

Mike Vichich will share his perspective on mobile commerce trends for consumers, focusing on five issues:

• Friction

• Consumer value props

• Merchant costs

• Merchant value

• Transparency of data

Mike is the CEO and Cofounder of Wisely (http://wise.ly/). Wisely is a search engine for the physical world, powered by payment transaction data. Think: quantified Yelp. Wisely's based in Ann Arbor, MI. Prior to starting Wisely, Mike created Develop Detroit, an iPhone app development bootcamp and was a Strategy Consultant at Accenture.