Mobile Growth New York w/ Priceline, mParticle, Starwood Hotels, & Via

Mobile growth + pizza + beer - you know the drill!

We've got a fantastic panel of experts in mobile ready to share their experiences and strategies for growth, retention, and engagement. We'll chat about some of the features and campaigns they've tried that helped drive growth (and some that didn't), the tools they use for measurement, plus strategies for ASO/SEO, push, in-app messaging, and A/B testing. Then we'll turn it over to you for a quick Q&A and round the evening out with time to socialize and talk about all the cool things you just learned.

The People
Steven Ferreira (https://www.linkedin.com/in/steven-ferreira-19914217), Business Insights Manager, Priceline.com (https://www.priceline.com/home/)
Anna Ying Zeng (https://www.linkedin.com/in/anna-ying-zeng-4a5a815), Mobile Product Manager, Starwood Hotels (http://www.starwoodhotels.com/)
Dave Myers (https://www.linkedin.com/in/dave-myers-9716692), COO & Co-Founder, mParticle (https://www.mparticle.com/)
Omer Granot (https://www.linkedin.com/in/ogranot), Operations & Growth Principal, Via (http://ridewithvia.com/)

The Plan
6.30pm -Check-in and onsite registraiton
7.00pm- Welcome and introductions
7.15 pm -Mobile Growth Panel w/ Priceline.com, Starwood Hotels, mParticle, & Via
7.45pm - Q&A from Audience
8.00pm -Social Hour

The Sponsors

Branch (https://branch.io/about/) provides free deep linking technology to mobile app developers and marketers. We're on a mission to help you grow your business through deep linking, and allow users to discover content inside mobile apps. Branch links drive app conversions, engagement, and retention on every marketing channel. Branch powers over 1.5 billion links a day for thousands of users across the world. Find out more about Branch and our Mobile Growth Community (https://mobilegrowth.org/) online.

Grow.co (http://www.grow.co/) is the world's largest mobile growth community, comprised of more than 7,000 acquisition and retention-oriented marketing professionals—from early-stage startups to global brands. Besides our weekly newsletter, in which we curate the latest and best in mobile growth content, we produce a wide portfolio of events ranging from local meetups that focus on specific verticals and topics, private dinners for top-tier marketers and Mobile Apps Unlocked—our yearly flagship summits which draw hundreds to Las Vegas, New York and San Francisco for several days of networking and learning opportunities.

mParticle (https://www.mparticle.com/) is the easiest and most complete way to manage app data. With one lightweight SDK, mParticle's platform enables marketers and app developers to collect app data once and connect to any marketing, analytics and data warehousing platform without changing code or waiting for app store approval. Improve stability and security within your app while moving faster with user growth and engagement initiatives.

Appboy (https://www.appboy.com/) is an intelligent customer relationship suite for mobile marketers. Our technology empowers brands to build better relationships with their customers through mobile and other digital marketing channels. Thousands of global marketers use Appboy to power over a billion user profiles worldwide, allowing them to better engage, retain, and monetize their customers. We help brands like Domino’s, iHeartMedia, PicsArt,SoundCloud, and Urban Outfitters deliver meaningful, relevant messages to their audiences across devices and channels at scale, powered by data.

Mobile Growth meetups are powered by Branch (https://branch.io/?bmp=meetup) and Grow.co (http://www.grow.co/)