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Mobile Cafe: Next level mobile marketing

  • Apr 23, 2014 · 5:00 PM
  • One Shoe

Host of the evening, Michel van Velde, CEO of One Shoe, will kick off the evening with an overview of the market, appril and upcoming events. He will also introduce three great speakers, Floris Derksen from One Shoe, Stefan Debois from Survey Anyplace and Roland van Ipenburg from Puurpxl . 

Will change the mobile app landscape?

Floris Derksen - One Shoe 

Many tried to build great native like experiences with HTML5 driven web apps, but few managed to deliver. The case is that HTML5, javascript and CSS just can’t compete with native coded apps.

Somewhere at the end of April a new javascript based open source framework named will be released. claims to be the next best framework for developing mobile and web apps with great and smooth user interactions.
On launch the framework will provide developers with features like a physics engine, 3d engine, mobile app wrapper en backbone.js like integrations.

During the presentation Floris Derksen, co-founder of One Shoe, will provide some insight into the features of this new framework and if possible, present some live demos. 

Frisia On Pack Mobile Campaign

Stefan Debois - Survey Anyplace 

Learn how Dutch candy maker Frisia uses QR codes and mobile surveys to capture previously inaccessible insights when launching a new product. Stefan Debois, founder of Survey Anyplace, shares his experiences with this campaign, including response rates, examples of consumer-generated content and the development of a brand community using HTML5-powered mobile surveys.

Donating via mobile devices
oland van Ipenburg - Puurpxl

How should we design mobile applications to empower users in supporting non-profit organizations via mobile devices? Using the Natuur Routes app from Natuurmonumenten as an example we show how combining research on philanthropy models, Electronic Funds Transfer methods and User Experience guidelines can favourably influence the user’s intention to donate.

17:00  Doors open

17:30  Opening

17:45  Will change the mobile app landscape?

18:30  Frisia On Pack Mobile Campaign

19:00  Donating via mobile devices

19:30  Wrap up and drinks

Open space / Discussion
For those who are interested in giving a presentation or start a discussion about a mobile related subject, we offer an open space/podium. Share your knowledge, give a presentation about your latest project or a subject that blows your mind! The only rule is that the presentation should not be drenched with commercial intentions. So, feel free to contact us and the stage is yours!

About Mobile Cafe's
Mobile cafe's are an informal place to share knowledge and expand your network. Mobile cafe's the place to share expertise about mobile related subjects. It's a meetup place for platform for decision makers, mobile enthusiasts and businessowners.

Admission and drinks are for free, all you have to do is register/rsvp.

Come and join and listen to inspiring speakers and debate whilst enjoying a drink.

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