Mobile in Transportation

What is 'Mobile in Transportation'?

Mobile and wireless technologies are significantly impacting every sector of the transportation industry; from connected vehicles, to fleet management, to air, sea and land traffic control, to public transit, and alternative transportation options like carsharing, ridesharing and bikesharing, and much more.

These technologies are capturing data such as infrastructure, transport mode status, weather, location, safety and more then compiling the data in such a way as to provide increased transportation management capabilities, better service, decreased costs, and increased safety.

'Mobile in Transportation' is the aggregation of the examination of the intersection of mobile/wireless technologies with each existing transportation mode, and how these technologies are currently impacting, and in future will impact, each transportation sector in order to maximize the opportunities presented by the technology.

We're focusing on this topic as we endeavor to put Michigan in the best possible position to benefit from this rapid growth technology sector, and to ensure bottom line financial benefit to Michigan companies engaged in the sector.

Examples of mobile/wireless sectors and industries that will be impacted:

• Connected Vehicle {V2V (vehicle-to-vehicle) and V2X (vehicle to infrastructure)}

• Trucking

• Aviation (human & cargo)

• Rail (human & cargo)

• Human-powered transportation {walking/running, bicycling}

• Sea (human & cargo)

• Land-based Mass transportation {buses, trolley, trains, rapid transit}

• Intermodal transportation

• and more!

SPEAKERS INCLUDE:

• Tim Yerdon, Vice-president of Design, Marketing & Connected Services, Visteon (will discuss the auto industry's focus on the 'Connected Car' and opportunities provided by the 'Internet of Things', also will make a special MTAM announcement)

• Matt Webb, Senior Project Manager, M-1 Rail, HNTB (will provide an overview of the M-1 Rail Streetcar Project and discuss the way wireless technologies will be used in the project's vehicles and systems)

• Sue Zielinski, Managing Director, SMART, University of Michigan (will discuss the use of mobile/wireless technologies across the broad scope of next-generation transportation systems)

• Brad Ridenour, Director of Business Development - Automotive Solution Practice, Lochbridge (formerly Compuware Professional Services) (will discuss HMI that can anticipate driver's needs, leveraging of infotainment API's, and combining behavioral data & driver preferences for increased features/functionality); event will also include two demo kiosks from Lochbridge during event networking starting at 5:30 p.m.

GETTING AROUND THE DOWNTOWN CONSTRUCTION TO ATTEND THE EVENT:

Please be advised if you are traveling downtown on Monday to attend the Mobile Monday Detroit "Mobile in Transportation" event that there is a lot of construction in Downtown Detroit near the Compuware Building.

In particular Woodward Avenue north of Compuware is closed, ironically for the M-1 Rail project that will be one of the topics during our event.

Gratiot has only one lane open.

A part of Farmer is closed, but not in front on the Compuware Parking Structure so you should still be able to park in the Compuware deck as needed.

We recommend coming off Jefferson Avenue to Woodward toward the Compuware Building (Woodward is only open between Jefferson and the Compuware building). Randolph St. to Monroe will also work as an alternative route.

We suggest that you give yourself a some extra time to make the trip and put on your 'zen attitude'. If you don't travel downtown every day, understand that it will require some patience to get around, but be assured the speakers and topics planned for the event will be well worth the effort! We're really excited about the great organizations that will be represented by our speakers!

We look forward to seeing you on Monday, 9/15 at 5:30 p.m. for networking/demo's/refreshments and at 6:00 when our speakers begin.

SPEAKER BIOGRAPHIES:

Tim Yerdon, Vice-president of Design, Marketing and Connected Services, Visteon

As Vice-president of Design, Marketing, and Connected Services for Visteon Corporation, based in Van Buren Township, MI., Tim Yerdon leads Visteon's efforts to drive upstream customer engagement through user-centric design experiences and supports the electronics business' expansion into the connected-vehicle and services market.

Heading Visteon's strategic marketing organization, Yerdon also supports Visteon's collaborative efforts with technology partners, government agencies and industry partners to advance growth beyond traditional automotive electronics into the Internet-of-Things.

Yerdon has more than 20 years of automotive experience and is an established innovation leader developing several first-to-market vehicle and product concepts. Previously he led advanced cockpit electronics, advanced driver awareness systems, the InnovationWorks organization and global marketing. He also held various positions in manufacturing, product development, program management and racing at both Visteon and Ford Motor Company.

Yerdon has a Master's degree in Manufacturing Systems from the University of Michigan, and a Bachelor's degree in Mechanical Engineering Technology from Penn State University. He is the co-inventor on several patents awarded and pending in manufacturing, powertrain, electronics and interiors. He also serves on the Board of Directors for the Automotive Electronics Division of the Consumer Electronics Association (CEA), sits on the Advisory Board of AutoHarvest.org; an open innovation marketplace, and has recently been named as Chairperson of the Mobile Technology Association of Michigan (MTAM) statewide 'Mobile in Transportation' Advisory Council.

Matt Webb, Senior Project Manager, M1-Rail/HNTB

Matt is a Senior Project Manager and Environmental Planning Specialist with more than 16 years of public and private sector experience. During this time he has managed and delivered more than $20 million worth of early preliminary engineering and transportation planning study work. Previously Matt worked for the Michigan Department of Transportation (MDOT) and was responsible for overseeing the development of major action NEPA documents including: Environmental Assessments (EA) and Environmental Impact Statements (EIS) along with managing complex transportation projects.

Matt's project planning experience ranges from preparing EIS and Records of Decision (ROD) documents for mega projects to completing access management plans for rural developing corridors. He brings a context-sensitive approach to all projects and seeks to work closely with project stakeholders to develop cost-effective solutions to complex transportation projects.

Matt's project experience includes:

• Woodward Avenue Alternatives Analysis, Detroit, MI (March 2013 - present)

• M-1 RAIL Streetcar System Owner's Representative Services, Detroit, MI (May 2013 - present)

• I-94 Design Modification Analysis and Evaluation, Detroit, MI (2012)

• MDOT Chicago-Detroit Investment Study, Chicago, IL to Pontiac, MI (2012 - present)

• M-1 RAIL Business Plan, Detroit, MI (2012)

• Blue Water Bridge Booth Expansion, Port Huron, MI (2011-2012)

• I-94 Success Management Plan, Detroit, MI (2011)

• I-75 Success Management Plan, Oakland County, MI (2011)

• Michigan State Rail Plan, MI (April - September, 2011)

• Woodward Avenue Light Rail Project, Detroit, MI (2010-2011)

• Blue Water Bridge Plaza Expansion, Port Huron, MI (2007-2011)

• M-32 Business Spur EA, Bay Montmorency County, MI (2008)

• and many more!

Sue Zielinski, Managing Director of SMART at the University of Michigan

Sue Zielinski (MES, RPP) is Managing Director of SMART (Sustainable Mobility & Accessibility Research & Transformation), a cross-university program of the University of Michigan, based jointly at UMTRI and the Taubman College of Architecture & Urban Planning (see http://um-smart.org/blog and www.mobiprize.com). At SMART she collaborates with partners from a wide range of sectors in communities and regions around the world to accelerate implementation of sustainable, integrated, multi-modal, equitable, IT enabled transportation systems, and to spur innovation, entrepreneurship, and industry cluster development to supply those systems. Just before joining SMART, she spent a year in Cambridge as a Harvard Loeb Fellow concentrating on New Mobility innovation.

Prior to 2004, she co-founded and directed Moving the Economy (MTE), a City of Toronto-based "link tank" focused on sustainable transportation innovation and New Mobility industry development. Also, while at the City of Toronto planning department, she worked for over 15 years developing and leading innovative sustainable transportation and livability policies and initiatives. She advises to a wide range of local, national, and international initiatives (including the World Economic Forum, the World Business Council on Sustainable Development, the National Academy of Sciences and TRB Task Group on Innovative Mobility, the ITS World Congress, and more) all related to sustainable transportation innovation, New MObility industry development, and livable cities.

Brad Ridenour, Director of Business Development - Automotive Solutions Practice, Lochbridge

Brad Ridenour is Director of Business Development for the Automotive Solution Practice of Lochbridge, a leader in enterprise and emerging technology services headquartered in Detroit.

Brad is responsible for leveraging the company's solution portfolio to help automotive OEM and Tier 1 clients improve operational performance through emerging technology.

Most recently, Brad has focused on connected vehicle solutions helping clients with their advanced technology needs and driving new and enhanced experiences. He has played a leading role in forming partnerships with several Tier 1 and other OEM automotive suppliers to provide innovative product services and capabilities.

Brad has over 25 years of proven business development and automotive IT solutions delivery experience. His broad expertise and background includes all segments of the vehicle development life-cycle, from product engineering to service operations. He has a strong mix of business and technical experience including business process re-engineering, connected vehicle concepts, cloud computing, web and mobile technologies. Additionally, he has lead large-scale proposal and solution delivery teams.

Brad holds a Bachelor of Science degree in Computer Science from California University of Pennsylvania. He also earned a certification in Manufacturing Enterprise Leadership prior to joining Lochbridge.