Mobile Technology - It's More Than a Cell Phone; What's the Impact of M2M

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The growth of the M2M (machine-2-machine / mobile-2-machine) sector of the mobile technology industry is set to explode over the next 10 years according to a multitude of forecasters and analysts. The general consensus typically estimates that M2M device connections will grow from a rate of 62 million in 2010 to reach 60 billion by 2020.

While the availability of mobile technologies isn’t new, the recent proliferation of mobile devices into the hands of consumers, and their demand to utilize mobile technologies in both their personal and professional lives, is driving an increase in M2M deployments in an ever-increasing array of industries. The fastest-growing industry sectors are expected to be: utilities, healthcare and security, however the list of industries that can be positively impacted by M2M technologies is substantially longer and includes:

automotive healthcare education general manufacturing retail marketing / advertising real estate logistics transportation management financial services / banking gaming travel data security business / consumer security telecom entertainment consumer services business services many, many more! In this meeting of Mobile Monday Detroit, we will explore the future of M2M technology on a global and national scale, as well as looking at its potential to positively impact Michigan specifically. Leading us in this exploration will be:

Linda Daichendt, Executive Director, Mobile Technology Association of Michigan who will define M2M technology, review current and anticipated uses of the technology, and discuss its potential specifically related to the State of Michigan.

Jason Campbell, Research Director, Market Strategies International who will share findings from a recent market opportunity study conducted by his firm with 1500 household decision-makers to measure consumer awareness, perceptions and adoption of M2M applications in five M2M areas that are already available or emerging in the marketplace. He will discuss what M2M solutions are likely to gain traction more quickly than others, and what types of benefits and barriers to adoption will need to be addressed to win consumers over.

Eric Spadafora, Director of Business Sales, Verizon Wireless who will demonstrate the value M2M is providing businesses across a variety of industries such as healthcare, finance and insurance, as well as the monumental impact M2M will have in the future, particularly with the advancements of 4G LTE. He will also discuss the resources that Verizon Wireless has put into place for business’ to leverage the potential of Mobile Technology and M2M, including the Verizon LTE Innovation Center, Verizon Application Innovation Center, Verizon Developer Community, and the IMS (IP Multimedia Subsystems) Core, and how these investments from Verizon are helping customers increase revenue while reducing costs.

The meeting takes place at Automation Alley on Monday, November 14th at 5:30 p.m., and is free to attend though reservations are required due to space limitations. We also recommend that attendees sign-up to use our new networking tool, CrowdJuice, to increase their ability to make new connections at this event by registering at http://www.crowdjuice.com/momom/events/179 . See below for details about this service.

About our Speakers:

Linda Daichendt is an accomplished marketer and award-winning blogger, and one of the Michigan’s leading proponents of the use of mobile technology and mobile marketing for businesses of all sizes. She is a recognized business expert with 20+ years of corporate, small business and franchising experience. Linda is also the Executive Director of the Mobile Technology Association of Michigan, a Co-founder of Mobile Monday Michigan, the CEO of Strategic Growth Concepts, and a Co-host / Co-producer of the international online radio program, ‘The Mobile Marketing Review’.

Jason Campbell joined Livonia-based Market Strategies International in 2009 and is a Research Director within the Communications group. Jason has 13 years experience leading large scale quantitative B2B and B2C research initiatives, specializing in helping clients enhance the strategic value of their customer and employee assets. Jason currently consults with providers of telecommunication services and content, such as wireless, handset makers and cable companies. Prior to joining Market Strategies, Jason spent 10 years at CFI Group, the developer of the ACSI (American Customer Satisfaction Index) managing client engagements for mid-sized to Fortune 100 organizations across a variety of industries, including: Telecommunications, Specialty Electronics and State / Federal Government entities. Prior to CFI, Jason worked at Ernst & Young as a management consultant. Jason received his BS in Finance from Michigan State University and an MBA from Vanderbilt.

Eric Spadafora serves as the Director of Business Sales for Verizon Wireless. In this role he is responsible for delivering innovative wireless solutions to companies throughout Michigan, Indiana and Kentucky. He has been recognized for delivering high-value, customized solutions to enterprise business customers. Mr. Spadafora has nearly 20 years of progressive sales and marketing leadership experience, and has developed a consistent record of success in leading high-performance organizations. He has held regional leadership positions with responsibility throughout the Northeast, Southeast, and Midwest focused on providing IT-related services to Fortune 1000 customers. During his previous tenure at MCI Communications he moved up quickly through the organization holding a variety of leadership positions, and developed a reputation as a turn-around specialist. While at Verizon Business, he served as an Area Vice-President for commercial accounts and led the company in overall sales and revenue growth in 2007 prior to his transition to Verizon Wireless. Mr. Spadafora has a Masters in Business Administration from the University of Illinois and a Bachelor of Arts from LaSalle University. He and his family currently reside in suburban Chicago.

Our New Networking Tool:

You attend Mobile Monday Michigan events not just for the great speakers, you also attend to meet new people; however, have you ever wondered how many career, business or friendship opportunities you missed because you didn’t know the right person was seated across the room? Or how many people missed meeting you and discovering your service or knowledge was the solution to their need? Mobile Monday Michigan now is offering a new tool to help solve this connection problem.

Mobile Monday Detroit is happy to announce it is using Ann Arbor- based CrowdJuice's new attendee matchmaking tool. CrowdJuice helps you connect with other attendees at our events.

In order for this to be successful, we are asking everyone attending to sign-up for CrowdJuice in advance of the upcoming meeting. Complete your CrowdJuice profile, then review others who have signed up to see who you should meet and who should meet you – it takes less than 2 minutes.

Complete your 60-second profile (using the “import from LinkedIn” option is fastest). CrowdJuice shows you the attendee directory and suggests people to meet. Click on the "Meet" button next to an attendee profile to send a message without disclosing your email. A growing list of area entrepreneurial CrowdJuice enabled events is also listed. With your CrowdJuice account, simply click “attend” for future events to see who you should meet. Signup for CrowdJuice Here: http://www.crowdjuice.com/momom/events/179