Ep #17 Case Study: Jukeboxer - A game of music discovery
Details
IMPORTANT UPDATE - FEBRUARY 6, 2013
The buzzer at our building front door is now working, so please press "350" and we'll unlock the doors. Then walk up to the third floor to Suite 350.
Thanks!
-----
Happy new year everyone!
We want to kick off the new year by hosting the first session at our new office. Please note, building has no elevators and if you arrive after 7:15pm, you'll need to call Bonnie at 416-993-7265 to get access. Lobby doors will be locked.
--
For episode #17, we have an exciting new music app that combines your favourite songs with your magnificent vocal artistry! You can choose to play with old friends or new Jukeboxing buddies. We've invited the team at Syrp Inc., a Toronto-based mobile app development company, to share the story on their latest music app, Jukeboxer (http://playjukeboxer.com/).
Founded by two brothers Andrew and Jonathan Norris, their team launched Cloud Photo last March 2012, an app that connects your photos directly to the cloud. New photos taken with the app are automatically synced to Dropbox keeping them secure, safe and accessible in the cloud.
In December 2012, they released Jukeboxer available on the iPhone, iPad and iPod Touch. This is a fun and interactive app that "pits users against each other in an all out singing-brawl. Jukeboxer lets you sing as loud as you want (adding the help of voice filters if you wish) with friends and strangers as the community decides who should be the champion."
The app is superbly designed in partnership with Filament Creative Inc. (http://filamentlab.com/) In this presentation, the Syrp team will discuss:
-
Various Login/Sign-up user acquisition strategies
-
Their decision to release a free and paid version (Pro) of the app
-
The challenges and opportunities in working with and choosing a design firm
-
Tried and tested marketing plans and exploring new channels
Suggested Readings/Downloads:
Jukeboxer website: http://playjukeboxer.com/
Mobilesyrup: http://mobilesyrup.com/2012/12/20/jukeboxer-for-iphone-makes-of-a-game-of-music-discovery-voice-filters-included/
Pandodaily: http://pandodaily.com/2012/12/20/jukeboxer-a-singing-app-with-more-gangnam-style-than-youtube/
New-Startups: http://www.new-startups.com/music/jukeboxer-the-singing-app-justin-bieber-would-proudly-use/ (http://canadianspecialevents.com/3001/event-mobi)
Background on our Case Study Series:
One presenter will lead the discussion by sharing their experiences in mobile. The rest of us give feedback, ask questions and share lessons. Our general rules for peer discussion still apply: no props, no podiums and no pitches.
Background for new attendees:
Mobile Startups TO is a monthly, cross-town meetup to discuss applications and implications of mobile technologies and strategies. Our meetings are best suited for (but not limited to):
- Mobile business founders
- Designers and creative directors
- Marketing professionals
- Independent mobile app developers
- Anyone with an interest in helping to build the mobile revolution
- $5 fee goes towards food and non-alcoholic drinks for each attendee