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Learn the Ins and Outs of Monetizing Your Apps with Millennial Media

Hello MobileDev's,


We have a great presentation lined up for you on how you can monetize and market your mobile apps. I know many people have been requesting this and we have Millennial Media coming to show us the ins and outs of monetizing our apps! Millennial Media is the leading independent mobile advertising platform company. They help developers focus on their core business of developing apps by providing the technology, tools and services necessary to maximize advertising revenue, acquire users for their apps and gain insights about their users.


They have also been generous enough to give everyone at MobileDevNJ a $100 Millennial Media advertising credit to use on a campaign at Spend just $1 and they will give you another $100! How great is that! Just use the promo code GMSKAUAUG to take advantage of this offer through 12/31/12.


We are also looking for one or two people to come showcase their mobile app. More details below.


MobileDevNJ - Agenda for Wednesday, November 14th, 2012


6:30pm - 7:25pm

Arrive and Socialize!!

Perfect opportunity to touch base with other developers and ask them what they are working on.


7:30pm - 8:00pm

Mobile App Showcase

We have some time for anyone that wants to present/showcase their mobile app. If you are interested in presenting, please e-mail me (David) or Gary.


8:10pm - 9:00pm

Featured Presentation

Learn the Ins and Outs of Monetizing Your Apps with Millennial Media

Presented By Glen Nigel Straub

Are you currently monetizing your app, but looking for additional ways to maximize revenue? Have you considered releasing a ‘freemium’ version of your app? Or, are you just getting started and need a monetization strategy?


Join us to find out how you can start turning your mobile development skills into a viable business with tricks of the trade from Millennial Media, the leading independent mobile advertising platform. We’ll talk about what works—and what doesn’t—when it comes to monetizing your impressions. You’ll learn how to appeal to premium brand advertisers, what ad units and techniques can help you earn top dollar, and how to keep users in mind as you integrate advertising in your apps.


Click here to learn more about Millenium Media.


More about the presenter:

Glen Nigel Straub

Director – Global Monetization Solutions


Glen Nigel Straub used to write articles for the most traditional form of media…Newspapers. He's now monetizing the most revolutionary form…Mobile Apps. As the Director of Global Monetization for Millennial Media (NYSE:MM), Glen drives partnerships with premium and indie app developers, helping them generate revenue from the massive mobile advertising market. Over the last two years, he’s helped Millennial Media grow to monetizing over 35,000 apps on its platform.  Before Millennial, Glen ran distribution for the cross-platform city guide app, Buzzd. He’s an avid member of the NYC Mobile scene and can be seen teaching classes at General Assembly on how to turn your app into a business.


Twitter: nigelsounds


9:00pm - 9:30pm

Open Discussions & Networking


A chance to get to know one another, learn what each other is working on, get help, or anything else you want to do.


Directions to Mission 50

Located at the Hoboken Business Center (HBC). Just go into the parking lot of the HBC, enter through the parking lot entrance, then take the elevator up to the top penthouse floor (PH).


50 Harrison Street


Hoboken, NJ 07030


Get directions here at Google Maps:

There is plenty of parking in the lot of the HBC building and it is easily accessible by train (NJT, Rail, Path).


FYI: Bring your programming problems and ask for help. It's the best way to learn!


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  • Dave K.

    Learned a lot of useful info from Millennia Media guys. I always try to attend thus meet up.

    November 14, 2012

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