#16 - Designing Web Products and Prioritizing Marketing Activities for Startups
Details
Nothing is Precious: Designing Web Products
A look at the principles used to inform design decisions at Etsy and the sometimes surprising outcomes they generate. These principles are applicable not only to web product design but any design process where you want to learn from your audience and embrace change.
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Randy Hunt is Creative Director at Etsy, where he leads a team of designers creating the end-to-end experience, both online and off. Hunt feels strongly that designers must be able to build what they design, a perspective that fits naturally with Etsy’s culture of making and the love of craftsmanship.
Hunt co-founded Supermarket, a curated design marketplace. Previously, he founded Citizen Scholar Inc. and worked at Milton Glaser Inc. and Number 17. He writes and lectures about design and has been a visiting designer and critic at many colleges and universities. His first book, Product Design for the Web will be published in November.
What Online Marketing Activities Should You Be Prioritizing?
Essentially, there are so many different elements to marketing/customer acquisition - paid search, promotions, social, SEO, PR - at what stage of your business should you be prioritizing which type of activity?
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Stephanie Chang is currently a consultant at Distilled, an online marketing agency. She manages a variety of clients ranging from VC-backed startups to Fortune 500 companies. Before becoming an online marketer, she double majored in Neuroscience and History at UCLA and subsequently, taught middle school science in the Bronx as a part of the NYC Teaching Fellows. Currently, she's a regular contributor on the Moz and Distilled blogs.
What to expect:
6:30pm – Networking, drinks, and food
7:00pm – Start of Meeting - Introduction slides by the organizer
7:15pm - Nothing is Precious: Designing Web Products - Randy Hunt, Etsy
8:00pm - What Online Marketing Activities Should You Be Prioritizing? - Stephanie Chang, Distilled
8:45pm - Open Q&A
9:00pm - Continue Networking!