Amplify Your Social Media Before, During & After An Event, with Marketing Rival

Speakers Shannon Winning and Jennifer Smiga are the co-owners of Marketing Rival.

More about Shannon:

Shannon is a professional writer and marketer skilled at harnessing the I-know-this-industry-like-the-back-of-my-hand knowledge of her clients to turn their years of experience into the kind of content prospects hunger for.

Whether you're a CEO, CMO or the Mother of Invention at your company, Shannon can help you become THE thought leader in your industry, attracting buyers and competitors seeking answers to their problems.

More about Jennifer:

Jennifer is a publicist and social media expert with an intrinsic ability to connect her clients to the social influencers and media craving new business stories.

Whether your industry is design-build or pet hospitality, Jen can package your brand story with the right wrapping to make it a gift to reporters, bloggers and social prospects eager to tap and share your knowledge.

In this breakfast meeting, Shannon and Jennifer will provide you with 5 simple calculated steps you can take on social media before an event that will magnify your reach to prospects and increase the longevity of the event's momentum for you. The momentum of an event like a trade show or conference can be an opportunity to amplify your social presence, increase followers and build your credibility, if you plan for it in advance.

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Rival helps businesses realize and showcase their thought leadership to build relationships, generate leads and take their rightful place in the market. We are Jennifer Smiga and Shannon Winning, and our passion is helping nimble mid-sized companies take their rightful place in the larger marketplace. We’ve spent 15 years in storytelling — public relations and journalism — respectively, crafting the kinds of messages that attract the media and influence buyer decisions.And we’ve learned one very important thing:

It’s not the size of the company that determines if its message is heard, but the power of the message and the knowledge of where (and how) its shared.

We believe (and we’ve got some pretty hefty analytics to prove it) that thriving mid-sized companies can stake their digital claim alongside the big guns with a simple formula.

Thought leadership + social relationships + lead generation = digital market leader

We help mid-sized companies realize and showcase their thought leadership to build relationships, generate leads and take their rightful place in the market.

Your company may be smaller than every other player in your marketplace, but as far as the web goes, you can be the digital rival to every one of those big competitors.

The digital space provides level ground for companies to stake their claim as market leaders and attract the brightest talent, regardless of their size, but only if they have the marketing insights, creative storytelling and social relationships to deliver their messages.

Schedule

8:00am - Arrive, meet, breakfast
8:30am - Talk with Marketing Rival
9:30am - Open discussion
10:00am - Wrap-up