October 17, 2012 · 6:00 PM
According to research from Berg Insight, the number of mobile application downloads will reach 98 billion by 2015, with app store revenue expected to reach $11.8 billion. In a world that is requiring a “mobile-first” strategy, app development has become a primary focus for businesses who want to deliver a seamless user experience across a number of devices and platforms. However, mobile apps are not just about the idea, but the entire process from design and development to distribution and marketing. October’s meetup will explore the 5 W’s (who, what, where, when and why) of developing and marketing mobile apps. Please join us as Juergen Berkessel and Robyn-Stratton-Berkessel of Polymash and David Spira of The Geek Whisperer, offer their insight and perspective on the world of mobile apps including creation, promotion and everything in between.