Creating Effective Social Media Campaigns

Creating Effective Social Media Campaigns: Saving time, Generating Leads, and Putting Money in the Bank.

Presented by Jennifer Jessie, founder & CEO of No Blue Creative (http://nobluecreative.com/)

73% of all adults are on social media, 80% of people check their smartphones before brushing their teeth in the morning, and almost all of these individuals reach a social media site before they reach for their toothbrush.

Many business owners know that social media site are full of leads and opportunities that could grow their business, but they aren't sure if they have the time, energy, or resources to run an effective campaign. Meanwhile, other business owners have started campaigns but have not figured out how to leverage social media in order to generate leads or put money in the bank.

During this seminar we will discuss:

• Why it is important to have a social media campaign and strategy for your business

• How to use social media to generate leads for your business

• How to use social media to shorten the sales cycle

About Jennifer Jessie:
Jennifer Jessie graduated summa cum laude from Virginia Tech in 2006 where she tripled majored in History, Political Science and Sociology. She went on to study law at the University of Virginia School of Law.

Jennifer is a licensed attorney in the state of Virginia. While studying for the Virginia Bar she realized she was not interested in practicing law and she began a television blog, TV Fiends, to pass the time. In less than a year she attracted an audience of 1000-4000 unique visitors a day to her blog without any advertising efforts.

After a failed website redesign broke all of her blog’s existing links on Google, she taught herself search engine optimization and began marketing on twitter to reconnect with her audience. Through twitter she attracted marketing and professional relations managers for many of the major networks and received follows and mentions from influential bloggers in the field as well as Entertainment Weekly and Variety. Her blog is even featured on Huffington Post’s twitter list of Television Blogger. Her blog has taken her to network parties, comic con, and even the Emmys.

In 2011 she started No Blue Creative and began helping small businesses and entrepreneurs with their social media needs. She has been fortunate to work with a variety of small business owners and entrepreneurs, including but not limited to business coaches, realtors, entrepreneurs, and multi-million dollar home-based business owners. She also works with professional networking groups and her alma mater, Virginia Tech, on expanding and improving their reach and connection.

Jennifer’s goal at No Blue Creative is to help small business owners and entrepreneurs create a social media strategy that allows them to find the right customers and clients, at the right time, with the right idea, at the right price.