June 19, 2013 · 6:30 PM
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In the venn diagram of those who love beer and those who love cranking up the revenue for online advertising, you'll find the members of the NY Yield Meetup. Lots of new ideas, some old ideas that are new again, and some ideas borrowed from industries less interesting than ours.
This meetup we are pleased to announce that AdMonsters will be sponsoring some drinks and apps! AdMonsters have done so much for AdOps and we're very happy to have their support.
Our topic this meetup will be the impact mobile is having on revenue, the pricing and packaging strategies people have implemented, vendors, metrics and more. I'm not exactly sure which year was finally the 'year of mobile' but we seem to have turned a corner and the shift in usage is material. As mobile is fairly different from display and video, it will require its own strategies to get the most of those audiences.
Look forward to see you there!