SimpleReach is a social intelligence tool for content creators. In order to handle both the data ingestion and data volume, we've employed Cassandra to store, process and aid in the display and organization of that data. We've learned a lot of lessons along the way about the right and wrong things to do both with data in general and with Cassandra in particular. These are some of those lessons.
Pivotal Labs is our new host and they have provided us with a huge conference space 150 people. So please bring as many co-workers and friends as possible!