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What's in your wallet? Modeling quantiles for wallet estimation

  • Jul 14, 2011 · 7:00 PM
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We're excited to announce our next event with Claudia Perlich presenting her work with wallet estimation models.

PLEASE NOTE THE CHANGE IN VENUE!  WE WILL BE AT MEETUP HQ NEXT WEEK @ 632 Broadway, Suite 301 (3rd floor).  Please be kind -  Make sure to update your RSVP if you cannot make it for any reason.  Thank you.

6:30:  Networking,  pizza, & beer courtesy of Meetup!

7:00:  Presentation starts

Abstract:  The wallet of a customer is defined as the total amount this customer can spend in a specific product category. This is a vital piece of information for planning marketing and sales efforts. We discuss the important problem of customer wallet estimation, while emphasizing the use of predictive modeling technologies to generate useful estimates, and minimizing reliance on primary research. We suggest several customer wallet definitions and corresponding evaluation approaches. Our main contribution is in presenting several new predictive modeling approaches which allow us to estimate customer wallets, despite the fact that these are typically unobserved. We present empirical results on the success of these modeling approaches, using a dataset of IBM customers. This work was recognized as a runner up by the KDD Case Study competition and as a finalist in the INFORMS Edelman  prize

Speaker:  Claudia Perlich is currently working as Chief Scientist at Media6Degrees, an targeted marketing company that specializes in privacy-friendly online display advertising. She worked previously at the IBM T.J. Watson Research Center in the  Predictive Modeling Group. She has won numerous awards for her research and application of data mining/predictive modeling and won the KDD CUP 3 years in a row from 2007-2009. Claudia graduated in 2004 from the Information Systems Department at Stern, NYU under the supervision of Foster Provost.

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  • Alex L.

    Another Claudia's awesome talk. Thought provoking and inspiring.

    July 15, 2011

  • Ihor P.

    Interesting presentation on wallet estimation, something I wasn't that familiar with.

    July 15, 2011

  • Matthew B.

    Was really educational, can't wait for the slides to go up.

    July 15, 2011

  • Igor E.

    Very earnest and informative presentation.

    July 15, 2011

  • A former member
    A former member

    Great presentation

    July 15, 2011

  • Nandhita K.

    Talk was pretty informative,looks like we always run out of time for questions.Thanks to meetup for beer and pizza

    July 15, 2011

  • A former member
    A former member

    A very inspiring speaker and enough technical stuff to keep me riveted.
    I can't wait for the slides

    July 15, 2011

  • David S

    Excellent presentation!! Well done.

    July 15, 2011

  • John Peter S.

    Great talk. I wonder if the slides would be made available.

    July 15, 2011

  • Max K.

    Excellent talk, a unique look how data mining was used to drive some very significant business decisions at IBM.

    July 14, 2011

  • Alexander H.

    Great talk! Well delivered, and I found it very thought provoking.

    July 14, 2011

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