PANEL CONVERSATION: Marketing & Analytics ... A Love Story

TITLE: PANEL CONVERSATION: Marketing & Analytics ... A Love Story

Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.

Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.

Come share your biggest challenges and learn about how your peers are reacting to these disruptive trends. You’ll have the chance to ask the panel questions during this interactive session.

Looking forward to meeting each of you there.

PANELISTS

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Richard Wendell

Former Chief Data Officer, TE Connectivity

Founding Board Member of MIT International Society for Chief Data Officers (ISCDO)

The ISCDO is the professional society of individuals who serve the role of the Chief Data Officers (CDOs) for their organizations, and is a vendor-neutral, peer-advisory resource for all members. Profile (http://www.linkedin.com/in/richardwendell)

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Jasmeet Sawhney

Chief Executive Officer & CMO for YibLab

YibLab provides integrated sales and marketing solutions to some of the most successful businesses. They combine design, data and technology to deliver results. Profile (https://www.linkedin.com/in/jasmeetio)

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Katherine Post Calvert

Former CMO - Advent Software

Board of Directors (https://www.linkedin.com/title/board-of-directors?trk=mprofile_title) - Marstone, Inc. (https://www.linkedin.com/company/5280308?trk=prof-exp-company-name)

Marstone is an online investment and financial-services company focused on the needs and expectations of modern consumers and investment managers. Their investing and financial-planning tools combine a leading cloud-based technology platform with an exceptional user experience. Profile (https://www.linkedin.com/in/jasmeetio)

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Tad Svendrys

Product & Marketing Analytics Manager at Digital Realty

Telx enables hybrid cloud strategies for its customers and the interconnection of 10+ million square feet of data center space globally. Their solutions fuel growth for companies by helping them build more agile businesses faster while reducing infrastructure complexity allowing a broader reach into new markets. Profile (https://www.linkedin.com/in/tad-svendrys-mba-2169b726?authType=OPENLINK&authToken=x7-u&locale=en_US&srchid=269063831459279809305&srchindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A269063831459279809305%2CVSRPtargetId%3A92059506%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3AOPENLINK)