Email Marketing

Are you getting the most out of your email marketing? On July 31, the folks at MyEmma.com will host the Nashville SEO Group meeting. They'll share their expert insight into email marketing best practices.

Whether you're just getting started or you're ready to take your email marketing to the next level, this is the event for you!

We'll be meeting at Emma's Bistro on the South side of downtown Nashville.

If you've never been to Emma before, GPS & Google Maps will only get you close. We'll be in the far South-East corner of the Rolling Mills Hill office complex. That's the side farthest away from downtown.

Founded in 2010, the Nashville SEO Group is a free Special Interest Group (SIG) that meets every month to discuss Internet Marketing and Search Engine Optimization.

Led by Ross Jones of 2theTop Web Design, the Nashville SEO Group is open to anyone interested in improving their overall web presence.

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  • Lizabeth C.

    Very informative. Email marketing is still alive and a viable way for business to reach their customers. It also goes further than social media in making a closer contact. Great information and well presented. I would love to hear more from the Emma team!

    August 4

  • Pamela A. C.

    At this risk of saturating perhaps the most-commented on meetup of this group every, I do it anyway.
    1. Christopher's talk was great and very generous for BOTH big picture and actionable tips, given the diversity of the audience.
    2. Taking notes makes sure we pay attention and remember stuff. I did both and could list a half-dozen actionable bits that will save me time and pain as a prepare to start an email program for a client as well as one for myself. Without looking at the notes or these comments. I'm a fan telling folks AFTER what will be available. How many presentations have you had access to that you've gone back and used? Technology and its tools are awesome but for me taking notes puts important info in long-term memory.
    3. The most sophisticated email technology, plan, automation will not work with crappy content.

    Bringing some ol' school sensibility to moderne times is my story and I'm sticking to it. Thank you Emma, Christopher and Ross for a great night.

    1 · August 2

  • Ross J.

    Here's a longer version of the presentation that Christopher Lester gave last night: http://myemma.com/webinars/5th-p-of-marketing-2014

    1 · August 1

  • International Office P.

    Chris gave a good overview of email marketing and why business should utilize it gaining $43 return on average dollars spent. Emma apparently has the ability to assist and develop a comprehensive plan. I am interested in hearing more details about restarting and replacing our weak program with Emma.

    1 · August 2

    • A former member
      A former member

      I think this is great because you should go with a winner. However, I caution you about your expectations. My experience (which is somewhat limited) with e-mail marketing is that 'typical' or 'nothing new' products fare poorly compared to 'new' or 'interesting' products. It occurs to me that office products may fall into the 'typical' group. So the numbers my be 5 to 1 or 10 to 1 for you vs. the 43 to 1 stated. Good luck!

      1 · August 2

    • International Office P.

      Right. I would not expect 4300% return as stated. Sounds much better than print/bulk mail ROI. In our case it would be more of a loyalty/branding/prospec­ting tool. We are local not Staples 30B+ with huge advertising spend. So, all things considered, any ROI is noticed.

      August 2

  • Erika H.

    Really great session. I'd love to hear more from the emma team.

    August 1

  • Allen C.

    excellent. in future suggestion tell audience they can have copy of notes or recording so people dont have to take notes but can watch

    1 · July 31

    • Jason C.

      What's to prevent you from falling asleep if you're not taking notes? Bwahaha :)

      August 1

    • Allen C.

      Hopefully the speaker as demonstrated last night. Who could have slept during that. Too much great information

      1 · August 1

  • Mark T.

    I thought it was great to see the perspective and concerns of an email company which we are lucky to have here in Nashville.

    2 · August 1

  • Travis P.

    I enjoyed the meetup last night. It was great meeting everyone I got to talk to. I've noticed a lot of you are commenting looking for more on how to actually put email marketing into play. I can help you guys out with that. I wrote this up for you guys ==> http://travispetelle.com/nashville-im-meetup-group/

    No pitches and nothing to sell. Just thought it might help out.

    1 · August 1

    • Ross J.

      Thanks, Travis. We're planning to do more of a "how to get started with email marketing" session later in the year. Really appreciate the writeup on your blog & the offer to help anyone.

      1 · August 1

  • Jason C.

    Very good big picture speech. I WAS hoping for more tangible actionable content, but I really got the big picture well. Well Done.

    1 · August 1

  • Jason C.

    Hey Everyone,
    In an effort to drive more traffic, I have begun a podcast and would love love love your opinion. Please take a listen at your earliest convenience and let me know your thoughts. If you know anyone in the biz that would like to be on the show, please let me know.

    http://nashvillerocks.com/category/podcast/

    Sincerely,
    Jason C.

    3 · July 30

    • Dennis

      Very professional! Nicely done. Well prepared, yet spontaneous. Congrats!

      1 · July 31

    • Jason C.

      Thanks for your response Dennis, You Rock!

      August 1

  • Kathryn A.

    Husband didn't make it home in time for me to come. Will you put the slides or recording of this on here? Can I get anyone notes? Thanks

    July 31

    • Jason C.

      Sorry you missed I took decent notes.

      August 1

  • Michael S.

    Great meetup, we probably need a couple more on this topic. Like how to get started from scratch.

    1 · August 1

  • A former member
    A former member

    Great content and speaker. Very well received.

    August 1

  • Mark W.

    Great content.

    August 1

  • Tawanna P. H.

    It was a good meetup. I was hoping for more email marketing tips. Besides the use of white space and imagery it seems most od the class was on why email marketing is still important vs social media.

    1 · August 1

  • Tawanna P. H.

    It was a good meetup. I was hoping for more email marketing tips. Besides the use of white space and imagery it seems most od the class was on why email marketing is still important vs social media.

    August 1

  • Edgar Alan C.

    I have to work late tonight . I won't be able to make it tonight but definitely look forward to the next meeting

    July 31

  • Cindy P.

    Can I bring a friend along if she hasn't registered?

    July 31

    • Ross J.

      Sure, happy to have them join us.

      July 31

  • Kathryn A.

    I would love to hear some opinions about Canada's new CASL law and how it might affect us.

    July 25

    • A former member
      A former member

      In Australia this type of law has cut the number of 'legitimate' marketing e-mails only, to Dennis's point. Locks only serve to keep honest people honest.

      1 · July 31

    • Dennis

      Well said, Mike. According to Kaspersky, 70% of email is spam. I wish Canada all the best in stopping that. As you pointed up, Mike, all that law will do is throttle honest people like Kathryn.

      July 31

  • socrow

    Just booked a shoot at 5PM....double I can make it over in time darn it.

    July 30

    • Ross J.

      congrats on the gig! pretty soon you'll be so busy you can stop marketing ;)

      July 30

  • Dennis

    Buried with work so will probably not make it. Hope I can get the slides. Thanks.

    July 30

  • Joy C.

    Schedule change and I can't make it this week. Was really looking forward to it!

    July 30

  • International Office P.

    I'll give it a whirl.

    July 25

  • Leah

    Well, I was looking forward to this meeting but cannot make it tonight. I will have to meet up with you guys another time. Looking forward to meeting everyone soon! :)

    July 24

    • Ross J.

      Sorry for the confusion. Its not tonight. its always the last Thursday night of the month. July 31st, just like it says. I missed the word "tonight" in Leah's post.

      July 24

    • Dennis

      Great! For a moment there I thought I really was "Daffy Duck".

      July 25

  • Pamela A. C.

    Either I got confused (which does happen) or this meetup is next Thursday on July 31 as the actual date on the notice suggests. If next week, see you there. If tonight, hope someone took notes.

    July 24

    • Ross J.

      July 31 is correct. Sorry for the confusion.

      July 24

  • A former member
    A former member

    Very interested in the topic. Looking forward to it!

    1 · July 24

  • Jeremy R.

    Great to have the Bistro at Emma again! Remember everyone it's in the back corner of the Trolley barns.

    2 · July 24

  • Edgar Alan C.

    I am determined to have great success with my next book launch. I look forward to learning as much as I can about email marketing.

    1 · July 23

  • Dennis

    What's so valuable about Ross' and Mark's meetups in not only the information you glean from them but also what you learn from some very knowledgeable participants.

    6 · July 11

    • Ted H.

      I've been absent for awhile. But I learn something new every time I'm there.

      3 · July 21

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