Google for Nonprofits (formally Google Grants) offers nonprofit organizations free products and advertising. This includes free access to Google Apps as well as free advertising via AdWords and enhanced video tools for YouTube.
Nonprofits accepted into the Google for nonprofits program will receive between $10,000 and $40,000 in free advertising each month. Google Apps can help you reduce IT costs and improve communications with free access to Gmail, Calendar and Drive. AdWords can help drive substantial traffic and awareness to your cause while the YouTube nonprofit program gives you enhanced features like call-to-action buttons directly in your videos.
In this session we’ll learn:
• How to apply
• Keys to a successful application
• Google Apps overview
• Google AdWords overview
• YouTube for nonprofits overview
• AdWords overview
• How to setup a campaign in AdWords
• How to measure your results with Google Analytics
• Reporting back to Google
• How to increase your monthly ad budget
During this presentation will walk through the process of creating a new Adwords campaign for San Francisco based nonprofit weowntv.org. To maximize the value of the presentation participants are welcome to bring their laptops and follow along.
Suggested donation: $5.
5:30-6:00: Doors open. schmoozing, coffee, and snacks
6:00-6:05: NetSquared welcome
6:05-6:10: Doing Good for Nothing Update
6:10-7:00: Presentation by Dylan Touhey (w/ Q&A)
7:00-7:30: Mingling, talking about next steps
Dylan is the co-founder of One Net Marketing – a full service digital marketing agency servicing large tech companies such as Google, Intuit and Thomson Reuters. Dylan has more than 10 years experience driving traffic to web-based businesses via AdWords, display, SEO, email and other digital channels. Over the last 5 years Dylan has helped secure Google Grants for nonprofits organizations including therealnews.com, weowntv.org and the David Suzuki Foundation. Dylan is a certified Adwords professional and One Net Marketing is a Google certified partner.
For more info visit: http://www.onenetmarketing.com