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Google for Nonprofits

Google for Nonprofits (formally Google Grants) offers nonprofit organizations free products and advertising. This includes free access to Google Apps as well as free advertising via AdWords and enhanced video tools for YouTube.

Nonprofits accepted into the Google for nonprofits program will receive between $10,000 and $40,000 in free advertising each month. Google Apps can help you reduce IT costs and improve communications with free access to Gmail, Calendar and Drive. AdWords can help drive substantial traffic and awareness to your cause while the YouTube nonprofit program gives you enhanced features like call-to-action buttons directly in your videos.

In this session we’ll learn:

• How to apply

• Keys to a successful application

• Google Apps overview

• Google AdWords overview

• YouTube for nonprofits overview

• AdWords overview

• How to setup a campaign in AdWords

• How to measure your results with Google Analytics

• Reporting back to Google

• How to increase your monthly ad budget

During this presentation will walk through the process of creating a new Adwords campaign for San Francisco based nonprofit To maximize the value of the presentation participants are welcome to bring their laptops and follow along. 

Suggested donation: $5.

5:30-6:00: Doors open. schmoozing, coffee, and snacks
6:00-6:05: NetSquared welcome
6:05-6:10: Doing Good for Nothing Update
6:10-7:00: Presentation by Dylan Touhey (w/ Q&A)
7:00-7:30: Mingling, talking about next steps

Dylan Touhey

Dylan is the co-founder of One Net Marketing – a full service digital marketing agency servicing large tech companies such as Google, Intuit and Thomson Reuters. Dylan has more than 10 years experience driving traffic to web-based businesses via AdWords, display, SEO, email and other digital channels. Over the last 5 years Dylan has helped secure Google Grants for nonprofits organizations including, and the David Suzuki Foundation. Dylan is a certified Adwords professional and One Net Marketing is a Google certified partner.

For more info visit:

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  • Dan P.

    1 · March 9, 2015

  • Dan P.

    In December, we will be hosting a followup event called Mastering Google Advertising in 30 Minutes a Week.

    I hope you can make it!

    RSVP at

    1 · September 26, 2014

  • Julianna Turner S.

    Just wanted to thank you again for all the information. Bikers 4 Boobies 501(c)3 Has been approved for Google for Nonprofits!

    2 · July 8, 2014

  • Dan P.

    We've put together a Storify of Tuesday's talk. Photos, slides, and more coming soon!

    1 · June 27, 2014

    • NetSquared


      June 30, 2014

    • A former member
      A former member

      Any updates on when the slides will be available?

      June 30, 2014

  • Jenny D.

    My favourite Netsquared so far! So informative, thank you!

    1 · June 25, 2014

  • Kylie S.

    Great, time well spent and very informative, as always :)

    1 · June 25, 2014

  • Kelly

    The only thing I would change is comfier chairs. Worth more than the time and energy needed to attend.

    1 · June 25, 2014

  • Sandy W.

    I learned a lot from this presentation, Dylan the speaker was great, gave us the real deal info.

    1 · June 24, 2014

  • Roy W.

    Very well done. I like the setting, Dylan spoke well, learned a lot and wasn't bored. Hey I'd say it went pretty well.

    1 · June 24, 2014

  • NetSquared

    It used to take a long time for a nonprofit to be approved by Google for Nonprofits. Now it doesn't thanks to a partnership between Google and TechSoup Canada:

    2 · June 9, 2014

  • Dan P.

    How to give this event twitter love:

    Dylan Touhey





    Please add any other twitter handles and hashtags for this event that I've missed!

    1 · June 3, 2014

  • Lyndsey E.

    I'm really stoked for this one!!

    1 · June 3, 2014

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Our Sponsors

  • TechSoup

    Meetup sponsor and donated technology for nonprofits.

  • NTEN

    501 Tech Club Sponsor

  • VIATeC

    Venue sponsor

  • iATS Payments

    Food and beverage sponsor

  • TechSoup Canada

    Technology donations for Canadian nonprofits

  • CIRA

    The folks who manage the .CA domain name in Canada.

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