Radical changes coming to the internet: How best to market your organisation

The real-time nature of the internet has changed the way organisations communicate and connect with their communities. But while social media has had a significant impact in changing the internet landscape and how we connect with others, a survey by Public Interest Registry found that 82% of people still turn to an organisation or company’s website first for information.

Due to today’s evolving digital world, it is essential to have a credible website and be putting into place robust strategies for maintaining a trusted online reputation. In the coming year, the advent of new domains like .MUSIC or .BOOK will present new ways for organisations to market their brand and strengthen their online reputation. These will be immensely beneficial in bringing together people with similar shared interests. The potential for growth and adoption of new domains like .NGO is exponential considering they already have a built-in community of people. Key learning outcomes:

The changes coming to the internet and how to take advantage the available opportunities to stay ahead of the digital marketing curve
Insight on what non-government organisations are doing all over the world to improve their digital cause marketing
How changes coming to the internet can impact how we build stronger and more diverse online communities for social good

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