Metrics That Matter
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Google Analytics -- hey it's free, so chances are you have it, but are you using it meaningfully? Learn a simple methodology to help you distill the metrics that matter, and then explore some video case studies of fellow nonprofit communications people and explore how they can translate goals into analytics, and ultimately meaningful results for their organizations.
Have questions of your own? I'm sure you do! Fill out the pre-event survey (https://spreadsheets.google.com/viewform?formkey=dHlyWHZ2X1NwY25MVUswVVI4T1F6Snc6MQ&theme=0AX42CRMsmRFbUy1iOGYwN2U2Mi1hNWU0LTRlNjEtYWMyOC1lZmU4ODg1ODc1ODI&ifq) and let me know what your specific questions are about GA! This presentation is all about you and the things that you'd like to explore, so please don't be shy. : )
See you then!
- Cary Walski from MCF (https://mcf.org/)
FYI, this presentation is an updated version of the one I presented with Jeff Hahn of Internet Exposure at the MCN Tech Conference in March.