Guerilla marketing at Head of the Charles

The Head of the Charles Regatta attracts a high-end crowd, many of whom are in Tesla's target market. I drove through Harvard Square and across the JFK Street / North Harvard Street bridge, and attracted a lot of attention. Imagine the impression 5 or 10 Model S's in a row would get, and how many photos would get instagramed or tweeted as a result. Let's meet at the Starbucks on Soldiers Field Road in Brighton (near the original Staples, and a Party Store for those who need to do Halloween costume shopping) between 10:45 and 11am Sunday, then drive through and around the regatta for 45 minutes or an hour. Those interested can then find a place to park and get lunch or enjoy the races. I'll map out a route, and was thinking we could all dial in to a conference call so could have a group conversation - or just play music, either way.

Let's do this!