Intro to Design Thinking for Entrepreneurs and Techies

  • August 13, 2012 · 6:30 PM

Are you an entrepreneur wondering how to build products and services that are transformative, affecting people at a deep level? Are you a developer or designer wondering why some products get traction and others don't quite strike a chord? Have you ever built a product and then realized (too late) that no one needed it and that you didn't really understand your users and took too long "building" instead of testing with real human beings?*

Then this workshop is for you. This workshop will focus on doing and making over thinking and waiting.

Space is limited for this hands-on activity. Come with an open mind and energy, and get ready to have your world turned upside down. We are charging for this event to cover dinner, snacks, beverages, and material costs for the event like photocopies. If your company would like to sponsor the event, just reach out.

 

 

 

 

 

 

 

 

 


What you'll learn:

* What it really means to do user-centered design
* How to start with empathy instead of solutions
* How to define a nuanced problem and point of view for your design
* How to ideate and brainstorm like a madman
* How to prototype like a wizard (No drawing or building skills required! If you have 1-2 hands, you're good to go.)
* How to test your prototype and rinse+repeat

This workshop is not about graphic design per se but about using a "Design" process in approaching problems you'll face as an entrepreneur or even in an established company.

Max Mednik, an entrepreneur based in Los Angeles, recently completed an intensive Design Thinking bootcamp at the Stanford Design School (or "d.school") and is exhilarated to share the awesome methods and concepts he's learned in order to spread the word and continue to learn from others.

*Max Mednik fell into this trap with his second startup and is attracted to design thinking because it aims to prevent the problems associated with delayed launch and poor user-centricity from the beginning (in line with the lean startup methodology). Max is a graduate of Stanford Computer Science and Management Science and Engineering as well as from UCLA Anderson business school. He started his first startup (an algorithmic trading hedge fund) in college, and it's still in operation today.


Photos by Natalie Rae Glatzel of Stanford under Flickr Creative Commons License.

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  • Boris G.

    Great job by Max. It's so important to get a regular refresh on the value of communication before doing.

    August 13, 2012

  • John C.

    Is there food provided?

    August 13, 2012

  • Brian S.

    Unfortunately, I won't be able to go. Someone can take my spot. Enjoy!

    August 13, 2012

    • A former member
      A former member

      send me your ticket please. Thanks

      August 13, 2012

  • Joe V.

    Looks like I am able to make this, but I noticed that this is full. Does that mean that I can no longer drop in?

    August 13, 2012

    • Casey A.

      Come by like you were planning on before. See you there.

      August 13, 2012

    • Joe V.

      Thanks Casey!

      August 13, 2012

  • Joe V.

    I'm seeing 39, so I hope that one spot to get to 40 is for me... :)

    August 13, 2012

  • Daniel K.

    To the folks on the wait list, unfortunately I won't be able to get back down from LA in time for this event tonight. If someone want to take my place. Let me know!

    August 13, 2012

  • Ali R

    Thanks Casey.

    August 10, 2012

  • Ali R

    Based on Joe's comment about dropping in, is this option exteneded to everyone?

    August 10, 2012

  • Ali R

    Boy people are really fast. The available spot was taken right away.

    August 10, 2012

  • Shervin T.

    Really looking forward to this session. Thanks Max and Casey for putting it on.

    1 · August 10, 2012

  • A former member
    A former member

    @Joe No problem!

    August 8, 2012

  • Joe V.

    I may have a meeting immediately before this. If it cancels, can I drop in and pay on arrival?

    August 8, 2012

40 went

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