Speaker: Stephanie Matthews Title: Real-Time Marketing Director
Topic: Real-Time Marketing Intro: Real-time marketing is all the rage these days. Brands everywhere are looking for a golden opportunity to create their own “Oero” moment, just as Nabisco did when the lights went out during Super Bowl XLVII. The question is, how do you go about creating this moment? Stephanie Matthews has helped brands such as PetSmart, Purina, RedBull, Cisco, NRG and Texas Instruments turn real-time opportunities into meaningful results. Join us on Thursday, May 8th as we dive into this new and exciting area of marketing.
Why you should attend: Everyone seems to be talking about real-time marketing, but do you truly know how to define and recognize it? Done properly, real-time marketing can be a fantastic tool for getting your message across and telling your story. The problem is, a lot of marketers out there are getting it wrong, which could result in devastating consequences for your brand. Stephanie’s presentation will answer some of your burning questions about real-time marketing and shed insight on what RTM is, what it takes and its future.
Stephanie Matthews runs GolinHarris’s award-winning real-time engagement center, The Bridge, in Dallas. With nearly 15 years of journalism experience as a local and network television producer, she has a unique perspective on how to sell client’s stories to newsroom decision makers, online influencers along with current and future consumers. Stephanie has real-world experience integrating traditional and emerging media to tell a compelling story. She is a frequent speaker on real-time marketing techniques and best practices, including resent presentations during Social Media Week Chicago and the Word of Mouth Marketing Association’s annual summit.
Prior to joining GolinHarris, Stephanie worked as a producer for ABC’s World News Now and Good Morning America, along with NBC stations in Dallas, Tampa, Charlotte and Austin. She was honored with an Edward R. Murrow award for Best Newscast, an Associated Press Award for Breaking News and 7 News Emmy Nominations.
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