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Harnessing user-generated content for the modern newsroom

This panel will look at the increase of user-generated content (UGC) in the digital media space. What is UGC and how can media outlets utilize it? How can newsrooms train staff to verify UGC and find diverse voices to cover?

The Online News Association’s Los Angeles group will host the discussion at the Hub LA (830 Traction Ave., Third Floor, Los Angeles) on Saturday, May 3 with different experts in UGC and crowdsourcing.


Kirsten Browning, Muck Rack Writer at Sawhorse Media and Associate Producer of “Losing LeBron” (@iJournalista)

Stacey Leasca, Social Media Editor at LA Times (@SLeasca)

Kristen Lepore, Digital Producer, Social Media at KPCC (@KristenLepore)

Alessandra Rizzotti, Community Manager at GOOD (@hellorizzotti)

Moderator: Clarissa Wei, Writer and Head of Marketing for Out of the Box Collective (@dearclarissa)

Doors will open at 10:30 a.m., the discussion will begin at 11 a.m. Light snacks and refreshments will be served. $5 cash at the door.

We hope to see you there, you can also follow the conversation online on Twitter with #ONALA!


Free street parking available on Traction Ave.

Parking lot fee $10

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  • Eric R.

    Hello, I am a designer and animator. Looking to to create content for the future of media.

    May 2, 2014

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