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Web Strategy Lessons from Greater Philadelphia Tourism Marketing Co. (GPTMC)

We'll kick off our fall ONA programming with a strong presentation and discussion on the future of informing communities.

The Greater Philadelphia Tourism Marketing Corporation could be considered one of Philadelphia's content strategists, employing writers, photographers, web strategists, technologists and more.

GPTMC is the organization behind, the Official Visitor & Travel Site for Greater Philadelphia, and, the What's Happening in Philadelphia Blog. Through photo, video, design, social media and written content, GPTMC is increasingly playing a role as information resource beyond its traditional tourism roots.

In addition to,  which is growing a network of neighborhood and regional news tools, GPTMC is a data and strategy-rich information resource. There is plenty for traditional news outlets and media makers to learn.

We'll hear from GPTMC staff using data and experience on what has worked for growing their strong audience of locals and visitors about effective strategy.

Expect actionable takeaways on social, web and brand strategy for your own online work.

Light fare will be provided by GPTMC.

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  • Sandy S.

    Hope I can crib off someone's notes afterwards - perhaps you, Chris, or Karl? I forgot that there's a monthly neighborhood zoning committee meeting that I must attend tonight.

    September 30, 2013

    • Christopher W.

      Yup, decided to share notes on Philly­/10/01/what-phillys-tour­ism-agency-has-learned-a­bout-web-content/

      October 1, 2013

  • A former member
    A former member

    Hi Don/Germain/Amanda - Would any of you be willing to share your notes from last night? Thanks!!

    October 1, 2013

    • Christopher W.

      Hey, I actually ended up reporting it out because I thought there was enough interesting stuff there:­/10/01/what-phillys-tour­ism-agency-has-learned-a­bout-web-content/

      October 1, 2013

  • Don G.

    best presentation i've attended in 20 years. seriously.

    2 · October 1, 2013

  • Germaine Edwards, P.

    Very useful process and strategy information. Great networking atmosphere. Presenters were available to network with as well. GPTMC was very hospitable.

    1 · October 1, 2013

  • Amanda C.

    The event was so awesome! I learned so much from this team of content curators and creators. Can't wait to bring it all back to my team at work.

    2 · September 30, 2013

  • Jillian I.

    Sorry, I have so much to do before leaving town Friday. I'm not going to make it.

    September 30, 2013

  • Julie

    I am sorry but I am unable to make it tonight.

    September 30, 2013

  • A former member
    A former member

    I am so sorry, but I have a family emergency and am not able to attend. Would love to see any notes that are going around afterwards! Looking forward to meeting everyone at the next event!

    September 30, 2013

  • Nathan A.

    Is there anyone from the Northeast that wouldn't mind giving me a ride? I don't have a car at the moment...

    September 30, 2013

  • Judy W.

    Managing editor for Broad Street Review, and wordsmith for hire.

    1 · September 26, 2013

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