Introduction to Google Analytics

Are you confused when you log in to your Google Analytics account? Maybe you've never even logged in, or perhaps you don't even have a Google Analytics account yet? If this describes you, then this is an evening that you don't want to miss.

What will we cover?

We'll spend a little bit of time on website best practices. We'll cover the fundamentals so everyone clearly understands the basics.

We will then spend some time talking about Google Analytics in general, including what it is, how it works, what "goals" are, and how to EASILY implement them.

It would be nice if attendees HAVE a Google Analytics account and had the code implemented on their site already, and Google provides great instructions here.

Finally, we'll spend some time IN a Google Analytics account, showing you whats worth looking at, as well as how to set up various "goals" to determine the effectiveness of your website.

If you're already an avid Google Analytics user, then this is not a presentation that will help you become an expert. On the other hand, if you're new to Analytics, and want to better understand the fundamentals, then this is the session to attend.

http://photos4.meetupstatic.com/photos/event/7/3/1/6/event_224249462.jpegWho Will be Presenting?

Jessica Ward has nine years of digital marketing experience and is Director of SEO at Amplify Interactive, a boutique Search Engine Marketing firm in Portland, OR.

She actively participates in SEMpdx, a Portland based Search Engine Marketing association, and has helped plan their yearly search marketing conference, SearchFest, for the past two years.

Jessica loves Americanos, Yorkies, and a good book. See her passion for Google Analytics in person at this event!

How Much?

Non members of the east Portland Chamber of commerce can register for $20, while chamber members can get in for just $10.

Everyone should buy their ticket for $20 here at Meetup.com, and $10 will be refunded to active EPCC chamber members AT the event itself.

If you join the chamber at the event, your $10 discount MAY be applied towards your membership.

You may join the East Portland Chamber of commerce here (http://www.eastportlandchamberofcommerce.com/join/join-now/)

What is Included?

Appetizers will be served, and a drink ticket will be provided good in the bar for soda, beer or wine, and other beverages will be available for purchase.