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Introduction to Google Analytics

Are you confused when you log in to your Google Analytics account? Maybe you've never even logged in, or perhaps you don't even have a Google Analytics account yet? If this describes you, then this is an evening that you don't want to miss.

What will we cover?

We'll spend a little bit of time on website best practices. We'll cover the fundamentals so everyone clearly understands the basics.

We will then spend some time talking about Google Analytics in general, including what it is, how it works, what "goals" are, and how to EASILY implement them.

It would be nice if attendees HAVE a Google Analytics account and had the code implemented on their site already, and Google provides great instructions here.

Finally, we'll spend some time IN a Google Analytics account, showing you whats worth looking at, as well as how to set up various "goals" to determine the effectiveness of your website.

If you're already an avid Google Analytics user, then this is *not* a presentation that will help you become an expert. On the other hand, if you're new to Analytics, and want to better understand the fundamentals, then this is the session to attend.


Who Will be Presenting?

Jessica Ward has nine years of digital marketing experience and is Director of SEO at Amplify Interactive, a boutique Search Engine Marketing firm in Portland, OR.

She actively participates in SEMpdx, a Portland based Search Engine Marketing association, and has helped plan their yearly search marketing conference, SearchFest, for the past two years.

Jessica loves Americanos, Yorkies, and a good book. See her passion for Google Analytics in person at this event!

How Much?

Non members of the east Portland Chamber of commerce can register for $20, while chamber members can get in for just $10.

Everyone should buy their ticket for $20 here at Meetup.com, and $10 will be refunded to active EPCC chamber members AT the event itself.

If you join the chamber at the event, your $10 discount MAY be applied towards your membership.

You may join the East Portland Chamber of commerce here

What is Included?

Appetizers will be served, and a drink ticket will be provided good in the bar for soda, beer or wine, and other beverages will be available for purchase.

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  • Heather C.

    The workshop was a good overview. Jessica was incredibly generous to share so many of her documents (dashboards etc.) with the participants, making it easier for us to manage our sites. Thank you! Would have been great to start a little earlier so more questions could have been asked.

    April 19, 2013

  • Julie H.

    I found the meeting very helpful and informative. It was also great to meet everyone.

    April 19, 2013

  • Brent M.

    Lots of good information. Got off to a bit of a slow start but ended with a positive bang.

    April 18, 2013

  • A former member
    A former member

    I will attend if the location is near clackamas. Looking forward to your publishing the location.

    May 11, 2012

    • Scott H.

      I live in Clackamas too, but we settled on the Red Lion convention center because everything near Clackamas seems to want to charge quite a bit. At least we're on the max line@

      March 25, 2013

  • A former member
    A former member

    Well, gee, this is long over. Is this an active group?

    1 · July 28, 2012

    • Scott H.

      I'm sorry for the inconsistent scheduling and the poor management of the group. There's nobody to blame but myself, but I'm trying to turn things around for 2013.

      March 25, 2013

  • Wendy

    Looking forward to this info session.

    January 30, 2013

    • Scott H.

      I hope you can make this one, Wendy, and I'm sorry for the inconsistent scheduling history.

      March 25, 2013

  • Paula

    Hi! Will there be any upcoming sessions in the new year?

    January 5, 2013

    • Scott H.

      I hope so, Paula - I've contacted the East Portland Chamber of Commerce and asked them if they would like to sponsor this group by providing a location. The criteria for a location is that there is food and beverage service available

      January 7, 2013

    • A former member
      A former member

      How about a bar or restaurant as a meeting place? My chapter of Toastmasters used to meet in the back room of a restaurant when I first joined. Worked out well.

      January 7, 2013

  • Wendy

    I would sure love to attend this training session. How about having it hosted at a public library..Beaverton has a computer room that can be booked (w approx 10 computers) Tigard has a nice new big library (don't know how many computers there) or a college campus may have a room we can book (but probably no beer & pizza) shall I check it out?

    November 27, 2012

    • Scott H.

      I'm sorry, Wendy for not answering, but no, Beaverton or anything on the west side is just not on my list... I'm in Clackamas and prefer to stay on the East side, especially since there is no shortage of marketing meetup groups that already meet over there...

      January 7, 2013

  • Scott H.

    It's not been active this summer, no, but I do intend to get it going again soon.

    July 29, 2012

  • Al R.

    Looking forward to it. Just let me know when/where.

    April 20, 2012

11 went

Your organizer's refund policy for Introduction to Google Analytics

Refunds offered if:

  • the Meetup is cancelled
  • the Meetup is rescheduled
  • you can cancel at least 1 day(s) before the Meetup

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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