The psychology behind shareable content - OMN - 2nd May
Details
The naysayers have finally been quietened and its obvious, even to the most hardened old school digital marketers that content marketing is not only here to stay, but is the most effective way for brands to build large, profitable audiences.
There are two key elements to content marketing that we're going to be examining at the next OMN on May 2nd on HMS President:
Creating shareable content and building the owned media platform (blog) on which to host it.
The speakers we've got so far are veritable digital superstars in these areas!
I'm excited... Once you've seen who's speaking you will be too.
So the speakers are:
Nathalie Nahai (https://twitter.com/TheWebPsych) - The Web Psychologist
http://photos1.meetupstatic.com/photos/event/3/3/5/6/event_216073142.jpeg
Nathalie is a Web Psychologist and globally renowned author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (http://www.amazon.co.uk/gp/product/0273772953/ref=as_li_ss_tl?ie=UTF8&camp=1634&creative=19450&creativeASIN=0273772953&linkCode=as2&tag=om0a5-21)http://www.assoc-amazon.co.uk/e/ir?t=om0a5-21&l=as2&o=2&a=0273772953 .
With a background in psychology and digital strategy, she helps businesses psychologically optimise for better engagement online.
Nathalie has lectured internationally on Web Psychology and has written articles on the subject for the Guardian and BBC, among others.
Not only is Nathalie speaking but she's going to be signing copies of her best-selling book on the night. I'm sorting out a page where you'll be able to order books to pick up on the night.
We don't have enough Londoners making digital waves on a global scale the way that Nathalie is, so it's a real honour to have one of our own speaking at OMN.
Marko Saric (https://twitter.com/MarkoSaric) - Blogging Consultant
http://photos2.meetupstatic.com/photos/event/3/c/b/6/event_216075542.jpegMarko's been evangelising blogging for years. He really gets online media and the benefits available to businesses through running well-managed blogs.
He's been interviewed on the BBC about blogging and has spoken on the subject prolifically.
His own blog http://howtomakemyblog.com is very well known in the blogging community as a great source of information where Marko shares his knowledge and expertise with bloggers.
He's going to be sharing his hints and tips to setting up and running commercial blogs for brands looking to create the owned media content platforms that will become the focus of their content marketing campaigns.
Mel Kirk (https://twitter.com/MelKirk) - Managing Director at Tribal Media Ltd
http://photos4.meetupstatic.com/photos/event/7/3/e/8/event_218429672.jpegMel's specialties include social media, influencer engagement/online PR, copy writing, blogging/vlogging and events - merging the online and offline worlds to create loyal user bases and to deliver authentic brand communications.
She's also a well known vlogger... check her out here: http://randommel.com/
As always we're open to sponsorship offers, so if promoting your brand to the cream of London's online marketing community is of interest then please contact me for more details (gus@quad-london.co.uk).