New Rules of SEO - What Works and What Doesn't for 2012

This January 2012 Meetup will be my first one as the host, and i'm going to make it a good one, as I share some of the SEO dinosaur strategies we're abandoning for clients, and explain what some of the new ones are that we're adopting.

When: Thursday January 19th

Time: 5:30 pm to 7:30 pm

Where: - Convention Center Red Lion

Over the years, we've seen localization and personalization drastically alter the appearance of a SERPs (Search Engine Results Pages).

Looking at a results page today bears very little resemblance to what a page looked like three years ago, yet most of us still perform SEO in the same old fashion (i.e. add content, build links, and repeat) and in many cases, that still works fine. Mark my words though, those days are numbered.

http://imgpics.s3.amazonaws.com/7c0ac2bee8f14f68a241dccf77b5c5ec.jpg

Over this past year, beginning in the spring, Google did it again, factoring in more new ranking signals than ever, with multiple algorithm changes. The most notorious was first called the "Farmer Update"(because it affected mostly content farms), and it ultimately has become known as "Panda", with updates all year long roughly every five weeks.

The rules have changed dramatically, and at this meetup we'll be discussing some of those changes that ARE documented facts, and I'll also be theorizing on what's to come.

There will be a good amount of material presented, but unlike most presentations this will be interactive, with input from attendees encouraged for both questions AND answers.

Leaked Google Guidelines

For documentation of some of the changes and for backing up some of my theories, we'll review the "leaked" Google Quality Rater Guidelines that came out recently.

Note that at Googles request, nearly every blogger that posted a copy of these guidelines (http://searchengineland.com/download-the-latest-google-search-quality-rating-guidelines-97391) was asked to take them down, and most have complied.

I can't put a link to the guidelines here, but if you can't find one to look at before the meeting, I will assuredly provide a copy for everyone in attendance.

There will be a fee to attend, which will help cover:

Private room Projector Screen Light appetizers*

If you're brand new to internet marketing and SEO, or you're a business owner not yet familiar with a lot of the SEO basic fundamentals, then this meeting probably isn't right for you, but you're still welcome to attend.

On the other hand, if you think you know what you're doing, or you've been doing it fine for some time now, you NEED to come to this, because it will be a huge eye opener, I can guarantee it.

*Attendees are on their own for beverages, including soda, beer, wine, liquor etc. and will also be on their own for ordering additional appetizers or meals beyond what it provided. Be prepared to pay (and tip) your server.

Hope to see you there!