Advanced Online Marketing Conference: Marketing Automation, Conversion & SEO

Online Marketing Sydney is pleased to announce the following speakers for our Advanced Online Marketing Confrence in Sydney on October 22nd 2014 (From 1pm - 6pm)

1. Andre Weyher - Ex-Google Search Quality Team

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Subject Area: Advanced SEO
Topic: Anatomy of a quality review by a Google Search Quality employee

Andre Worked at Google for over 5 years, after spending 2 years in the AdSense and AdWords teams he joined Matt Cutts’s Search Quality team for over 3 years. Andre is currently working as the Marketing Director at L (https://legalvision.com.au/)egal Vision a one-stop-shop legal services provider. LegalVision provides a high-quality, cost-effective solution for Australian small and medium businesses seeking legal assistance, advice or documentation.

2. Rod Jacka - Well Known Australian Analytics & Conversion Optimisation Expert

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Subject: Advanced Analytics & Conversion Optimisation
Topic: Conversion Optimisation

Since 2001 Rod and his team have been providing expert guidance on Internet marketing to enterprises in the education, government, retail, insurance and banking sectors.

Rod is considered to be a thought leader in web analytics and optimisation. His authority is built on 16 years experience in the business, many speaking engagements (http://www.panalysis.com/resources/web-analytics-presentations.aspx), published articles and recognition by other international thought leaders.

During the past 16 years, Rod has made a deep impact on many businesses, government departments and educational institutions. He specialises in helping people to implement data driven marketing decision making processes to build success.

Avinash Kaushik, Analytics Evangelist, Google has the following to say about Rod -

“Of the 100's of analytics consultants in the world there are just a tiny small handful I would trust my business to without asking any questions. Rod is on top of that list. He is exceptionally gifted when it comes to making data sign the magical tunes that lead to huge bottom-line impacting outcomes. Panalysis is an experienced company with ethical hardworking people. I would hire Rod, and Panalysis, in a heartbeat.”

3. Fab Capodicasa - Ex- Marketo Marketing Automation

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Subject Area: Marketing Automation
Topic: Advanced Marketing Automation for eCommerce

Fab Capodicasa runs Hoosh Marketing: a marketing automation agency specializing in B2C. He has worked in both software and marketing for the last 13 years. His background is a blend of hardcore IT, direct marketing and enterprise sales. Fab previously worked for Marketo, the leading vendor in marketing automation.

4. Luke Metcalfe - CTO - Netcomber & NationMaster.com

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Subject Area: Big Data & Data Mining
Topic: Advanced Data Mining & Data Scraping

Luke Metcalfe recently sold Netcomber to Profound networks. Luke has been a web miner since 1998 and CEO/CTO/Team leader since 2003. Accomplished in web publishing, team management, commercial data mining, text processing and big data. Passionate about text generation and inferring new wisdom from data and translating that into business value.

5. James Norquay - Consulting Director - Prosperity Media (http://prosperitymedia.com.au/) - EX- SEO Consulting Lead Virgin Mobile, Ex- Consulting Lead - Aegis Media Asia Pacific.

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James Norquay has worked in the SEO and digital marketing field in the Australian market for over 8 years. James started working in the field by developing his own network of content websites. These sites generated over 20 million unique visitors, which he later sold. He then moved into consulting, working directly with companies such as Virgin Mobile, David Jones, Woolworths, Apparel Group, Maurice Blackburn, Travel NT and Citi Bank to drive SEO and inbound marketing growth.
He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Sydney. The team works with ASX listed companies, funded startups and mid-sized business.

6. Pieter Verasdonck (Inbound Marketing Director)

Pieter has over 10 years experience, Pieter has worked in companies such as Bwin (the largest gambling site in Europe) where he was SEO lead, he has headed up the SEO team at an Aegis Media, Headed up marketing for Appliances Online and now he owns his own agency.

Pieter originally got into online marketing by running affiliate websites in the European market and selling items via his own eCommerce store.

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What others have said about our past events?

"Thank you so much for this invaluable information. Very well presented." - Treska Roden

"Great quality speaker! Well done! ...Great info session though!" - Orla Byrnes

"Great tips and expert insights. Awesome." - Nishanth Stephen

"A great session, 100% worth attending." - Nigel Richards

Who should attend

• Marketing employees (all levels)
• Web developers
• Content writers
• PR content writers
• PPC Employees
• SEO Employees
• Social Media Employees

What is also included

• All Slide content for the day.
• Nibblies during the day.
• Advanced ideas and content

Transport Information

The closest train station to the venue is Milsons Point Station.

If you are traveling by car, parking should be around $30 for the day at Luna Park car park - http://www.carparking.info/Milsons-Point/Luna-Park-Milsons-Point-Sydney/1-Olympic-Drive#.U-m-BPmSyuw

Limited Spaces, Do Not Miss Out!

• Please note: Agenda may be subject to change.