A/B Testing: Who, What, Where, When, Why and How?

In just over a week you'll have the opportunity to hear from these A/B test experts:

David Malpass of Prezi (http://prezi.com/) on how running A/B tests on the homepage increased conversions Melinda Byerley of Poll Everywhere (http://www.polleverywhere.com/) on best testing practices after many years of working for startups and large organizations Elizabeth Allen of IGN (http://www.ign.com/) on their coming of age testing story and how data ultimately triumphed So you've heard the buzz about A/B testing and you're wondering what it means, why everyone is talking about it and whether you should do it too. Or maybe you're an experienced tester and want to meet other testers to glean insights into best practices. As the fastest growing website optimization tool, Optimizely is committed to educating and expanding website testing culture. Join us at the SPUR Urban Center on Wednesday, August 29th from 6:30-8:30 p.m. and rub elbows with other San Franciscans interested in website optimization. Also hear from advocates who have implemented a testing culture at their companies, and learn valuable testing lessons from seasoned testers.

Be there or be suboptimal.

Looking forward to meeting all of you!

-The Optimizely Team