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Join Optimizing Mobile Apps where we will discuss real-world examples of the latest advancements in app analytics that are helping to reduce churn and improve user-retention as well as increase ad revenue and mcommerce conversion rates.

Specific topics will include:

• Historic data modeling

• Outline NLP & pattern matching capabilties

• Recapturing past user behavior and performing historic data modeling

• Building look-a-like models

• Latest in recommendation engines

• Dynamic funnel analysis

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