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We live in a world that's full of information. You can find out almost anything that you want to–at a cost in time, attention, and sometimes money. When is the information worth the price? Is it worth spending ten minutes of research to save $200 on a plane ticket? How about another two hours of research to save another $50?

This talk will discuss ways to estimate how much a particular information is worth to you, and how much you can "pay" to get it.

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